Senior Manager, Sales Planning

POSITION SUMMARY:

TheSenior Manager, Sales Planning is a strategic leader responsible for developing and managing a unified sales forecast across both DSD and Direct Ship channels. Working closely with Sales, Operations, Marketing, and Finance, this role drives Sales & Operations Planning (S&OP) excellence to improve customer service, increase fill rates, reduce waste, and support profitable growth.

This position supports multiple business segments, including China Mist Tea and West Coast Coffee, and plays a key role in aligning cross-functional teams around a single, achievable plan that delivers outstanding customer and business results.

Ready to make an impact? We are seeking talented and driven candidates to join our team in one of the following office locations, where you'll have the opportunity to collaborate with passionate professionals and help shape the future of our business:

• Portland, Oregon
• Fort Worth, Texas
• Birmingham, Alabama

Wherever you're located, you'll play an important role in driving operational excellence, supporting business growth, and delivering outstanding results for our customers and teams. And as an added perk, you'll get to enjoyplenty of delicious Farmer Brothers coffee throughout the day! ☕

RESPONSIBILITIES:

• Responsible for developing the sales forecast working closely with sales leadership and finance.
• Refine forecasts using seasonality, product lifecycle, marketing plans, sales reports, and other data
• Resolve discrepancies between sales, operations, and finance plans; propose solutions to improve alignment
• Work closely with Sales, Marketing, Operations, Finance, and Supply Chain teams to align plans with customer demand and business objectives
• Monitor KPIs, report performance metrics, and identify improvement opportunities in forecasting and S&OP processes
• Contribute to building the Annual Operating Plan (AOP) for the business and improving the AOP process.
• Contribute to the National and Key Account planning process working closely with sales leadership.
• Support the development of the business review calendar and related templates (e.g. Quarterly Business Reviews, MBR) and provide reporting on key sales initiatives.
• Collaborate with Planning team to improve sales forecast process and accuracy.
• Work closely with operations and sales leadership to drive Sales & Operations Planning (S&OP) process improvement.
• Leads Demand Cycle review process
• Provides analytical reports regarding Inventory DOH to Demand signals
• Provide analytical support and insight to monthly sales financial reviews.
• Assist in developing sales and service scorecards for review by sales leadership.
• Coordinate with IT to drive automation of reporting where possible.
• Develop tools, process, training, and score carding to achieve our revenue and margin targets.
• Provide project management and analytical support as needed on sales initiatives.
• May perform other duties as assigned.

Qualifications

EDUCATION & EXPERIENCE:

• Bachelor’s Degree in Data Science, Supply Chain Management, Business Administration or a related field preferred; or
• Minimum of 10 years of equivalent professional experience in data analytics, supply chain, operations, business planning, or a related field.
• 7 or more years of progressive experience in Sales Operations, Sales Planning and Forecast Management.
• Experience in forecasting, business analytics, cross-functional planning, and data-driven decision support
• Relevant certifications such as APICS CPIM, CSCP, IBF, or PMP are desirable
• Experience in Direct Store Delivery (DSD) organizations preferred.
• CPG, Beverage, and/or Food Company experience preferred.
• Experience in project management preferred.

PERSONAL & PROFESSIONAL SKILL SETS:

• Demonstrated business acumen, commercial judgement, and analytical skills
• BI Tools, SQL, Power Pivot acumen
• Strong analytical and forecasting skills with experience in demand planning and S&OP processes
• Cross‑functional leadership and communication abilities.
• Ability to analyze from a variety of sources
• Strong project management skills
• Effective written and verbal communication skills
• Strong attention to detail
• Proven organization and time management skills
• Collaborative approach & cross-function liaison
• Ability to influence others
• Results focused

Equal Opportunity Employer / Veterans / Disabled

At Farmer Brothers, we are committed to pay transparency and ensuring fair and competitive compensation for all employees.  The base salary range for this role is defined above and may vary depending on experience and qualifications.

To account for cost-of-living differences, we apply location-based salary adjustments. Employees working in higher-cost cities may receive a geographical pay premium, which is determined based on market data and local economic factors.

If applicable, your specific salary will be discussed during the hiring process based on your work location.

• In addition to base salary, we offer a comprehensive benefits package, which may include benefits such as health insurance, retirement plans, paid time off.
• The total leave provided in the Company’s Paid Time Off (“PTO”) policy is in at least an amount of hours and pay sufficient to satisfy the requirements of state or local laws in the locations where the Company operates.
• For questions regarding our compensation structure, including location-based pay adjustments, please reach out to Farmer Brothers Human Resources for details.

**This job posting remains open until the position is filled or the posting is removed. The deadline has not passed unless explicitly stated otherwise.**