MD
Senior Homecare Marketing Business Analyst
Macpower Digital Assets Edge Private Limited
🇺🇸 United States
On-site
Senior
5 days ago
$120,000 – $150,000 / year
- Power BI
- Tableau
- Excel
- HIPAA
- SQL
- Salesforce.com
- Health insurance
5 days ago
- Partner with cross-functional teams to drive business intelligence and performance metrics for the direct-to-consumer home care business.
- Deliver key insights and analysis to support strategic growth initiatives.
- Translate business requests into technical reporting requirements and execute those requirements.
- Create and manage real-time KPI dashboards and business case reports using PowerBI, Tableau, and Excel.
- Develop and maintain automated and ad-hoc reporting for the direct-to-consumer healthcare business.
- Analyze quantitative and qualitative data to identify trends, generate insights, and provide actionable recommendations.
- Leverage owned and external data sources to develop enhanced reporting and support real-time marketing decisions.
- Collaborate with BI and finance teams to develop analytic solutions based on business needs.
- Support decision-making by understanding complex business problems, identifying opportunities, and using best practices in reporting and analysis.
- Ensure compliance with HIPAA privacy requirements in all data handling and reporting.
- Bachelor's degree required; MBA or equivalent experience preferred.
- 5+ years of experience translating business requests into technical reporting requirements and executing those requirements.
- 5+ years of experience working with reporting tools like PowerBI and Tableau; experience with SQL queries required.
- 5+ years of experience in performance marketing, preferably involving e-commerce.
- Strong experience collaborating with matrixed teams and using business analytics to support leaders.
- Experience implementing complex data management projects.
- Familiarity with direct-to-consumer key performance indicators preferred.
- Experience with Salesforce.com environments is a plus.
- Experience in health insurance reimbursement and P&L management preferred.
- Strong technical, analytical, and problem-solving skills.
- Advanced proficiency with reporting and analytics tools.
- Effective communication and collaboration skills.
- Ability to synthesize and visualize complex data sets for business leaders.
- High attention to detail, organization, and confidentiality.
Senior Homecare Marketing Business Analyst · Macpower Digital Assets Edge Private Limited