Senior Front-End Web Developer

Summary of Responsibilities

The Sr. Front-End Web Developer operates as an individual contributor with strong conceptual and practical knowledge of UI/UX design and front-end development using a CMS platform. This role solves complex problems, works with minimal guidance, and may lead project steps or moderately complex initiatives. The position applies in-depth practical knowledge to deliver high-quality, responsive digital solutions across internal and customer-facing platforms. The role collaborates cross-functionally to ensure solutions align with broader business objectives and key drivers.

Design & Digital Experience

• Deliver UX artifacts, including wireframes, user flows, prototypes, and information architecture.
• Produce high-fidelity designs in Figma and other design tools aligned with brand and design system standards.
• Develop and execute digital marketing campaigns and automation workflows.
• Create and optimize landing pages, forms, audience segmentation, and reporting dashboards.
• Ensure excellence in marketing campaign tracking, CRM governance, compliance, data integrity, and overall user experience quality.

Front-End Development

• Translate approved designs into production-ready HTML, CSS/SCSS, and JavaScript.
• Develop responsive, accessible front-end components and layouts using HubSpot CMS.
• Write custom modules, dynamic templates, and full-site layouts using HubL, HTML5, CSS3, and JavaScript.
• Build themes and reusable front-end structures tailored to marketing and business needs.
• Utilize HubDB to create dynamic, data-driven content experiences.
• Integrate front-end components with the HubSpot CRM using APIs, serverless functions, and custom apps.
• Implement components, interactions, and page structures for microsites, landing pages, intranet pages, and campaign assets.
• Ensure cross-browser compatibility and adherence to company web standards.

User Testing & Optimization

• Conduct usability testing, heatmap reviews, and UX assessments.
• Summarize usability findings and recommend improvements.
• Analyze site performance metrics and implement enhancements to improve load time, responsiveness, and user engagement.

Collaboration, Leadership & Continuous Improvement

• Partner with stakeholders, IT partners, and subject matter experts to gather requirements and refine deliverables.
• Implement tagging, tracking, and measurement configurations to support analytics objectives.
• Stay current on UI/UX trends, HubSpot platform capabilities, and front-end development best practices.
• Recommend new approaches and improvements to enhance digital experiences.
• Participate in cross-functional collaboration to support strategic initiatives and operational needs.
• Support innovation and continuous improvement across digital marketing and front-end processes.
• Work within the Strategic Marketing function to align deliverables with organizational goals.
• Support business relationships across teams and departments as needed.

Knowledge (Education, License, Certification, and Prior Experience)

• Accredited four-year bachelor’s degree in a relevant field.
• Five or more years of experience in UI/UX design, front-end development, HubSpot CRM, digital media, or marketing automation.
• Proficiency with front-end technologies, including HubL, JavaScript/React, HTML5, CSS3/SCSS, responsive frameworks, and component-based design.
• Deep familiarity with HubSpot Marketing Hub, Content Hub, CRM, Sales Hub, Service Hub, and ecosystem developer tools.
• Experience in UI/UX design, front-end development, digital media, or web experience creation.
• Proficiency in Adobe Creative Cloud, Figma, and prototyping tools.
• Proficiency with the Microsoft Office suite, including Word, Excel, PowerPoint, SharePoint, Teams, and Visio.

Skills and Abilities

• Expert knowledge of the HubSpot CMS platform and related technologies.
• Strong capabilities in UI/UX design, prototyping, and interaction design using Figma and similar applications.
• Advanced proficiency in modern front-end development languages and tools.
• Solid understanding of accessibility standards, including WCAG and Section 508, and inclusive design principles.
• Ability to work independently with minimal guidance.
• Strong communication and collaboration skills, with the ability to explain design decisions.

Travel/Physical Requirements

• May need to move and set up materials, typically 40 pounds or less.
• May require travel of up to 10%.

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