Senior Director, Commercial APAC

What You'll Do

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Strategic Growth & Market Leadership
• Own theend-to-end commercial growth strategy for APAC (online and scaling offline) in line with Emma’s global objectives, advancing best practices and balancing synergies, complexity, local adaptation, growth and profitability.
• Scalepioneering and emerging markets into sustainable growth engines while continuously improving our more mature markets in the region.
• Grow offline (wholesale, Emma-branded stores) and buildomnichannel presence to capture premium profit pools while strengthening online synergy.
• Ensure Emma develops towards themost trusted sleep brand in APAC, generating and using customer insights and data to craft the strategy with adjacent teams.
• Deliver a great, regionally tailored, and reliablecustomer experience in close collaboration with Product, Marketing and Operations, which delights consumers and pays off in growth and profitability.
• DriveEBIT, top-line growthandNPSas primary success metrics.
 Leadership & People Development
• Build and mentor ahigh-performing regional commercial team, ensuring succession depth and cross-country synergies.
• Empower country managers asentrepreneurial leaders, holding them accountable to phase-appropriate KPIs.
• Foster aco-owner culture: cost-conscious, customer-centric, and execution-driven.
• Form a strongregional leadership teamwith fellow senior regional leaders of other departments.
• Act as a visibleregional leader and role model for the office in Manila and out various hubs across the region (Tokyo, Delhi, Shanghai, Seoul)

Who We're Looking For

• 15+ years ofcommercial leadership experience across APAC markets, with proven P&L ownership.
• Track record inprofitable scaling across multiple markets and channels.
• Strong business acumen andstrategic thought leadership
• Highopenness to learn andadapt fastto new best practices.
• Exceptionaltalent leadership skills, with experience in developing senior leaders and building succession pipelines.
• Fluent in English; additional regional language skills a plus.