Senior Digital Marketer ArboStar

Senior Digital Marketing Manager – ArboStar

Location: Remote | Full-time | B2B SaaS | Marketing Leadership

Company Overview

ArboStar is a fast-growingB2B SaaS platform providing business management solutions tailored for the tree care industry. We help businesses streamline operations, manage leads, and grow revenue. As we scale operations across North America and globally, we are looking to strengthen our marketing team with a strategic leader who can drivehigh-quality lead generation, optimize marketing ROI, and elevate brand visibility.

Role Overview

TheSenior Digital Marketing Manager is a leadership role responsible for managing and executing ArboStar’spaid media strategy, PR and partnership initiatives, and overall marketing campaigns. This role will guide the PPC team, collaborate with sales, product, and operations, and ensure marketing efforts generate high-quality, revenue-oriented results.

This role is ideal for a B2B SaaS marketer withdeep PPC experience, conversion optimization expertise, and a strategic mindset who can elevate the team and campaigns to the next level.

Key Responsibilities

1. Paid Media Leadership

• Leadpaid campaigns across Google Ads, Meta Ads, LinkedIn Ads, Bing Ads, Capterra, and other B2B channels.

  
  

• Plan and executesearch campaigns, paid social campaigns, retargeting campaigns, and display campaigns focused on lead generation and pipeline quality.
  
  

• Managebudgets of $20,000+ per month, allocating spend efficiently across campaigns.
  
  

• Mentor and managePPC specialists, providing guidance, performance reviews, and strategic direction.
  
  

• Analyze campaigns, generate hypotheses for optimization, and implementA/B tests to improve conversions and ROI.
  

2. Funnel & Lead Quality Optimization

• MonitorMQL → SQL conversion and collaborate with Sales to ensure campaigns deliverhigh-intent leads.
  
  

• Adjust targeting, messaging, and campaign structure based on lead quality and conversion metrics.
  
  

• Collaborate with marketing ops or CRM teams totrack and report ROI and pipeline impact.
  

3. PR & Partnerships

• Plan and executePR initiatives and partnership campaigns, including collaborations with industry partners, media outlets, and influencers.
  
  

• Support initiatives thatincrease brand visibility, credibility, and lead generation through external channels.
  
  

• Develop creative campaigns that align with both ArboStar’s and partners’ business goals.
  
  4. Strategic Collaboration & Analytics

• Work closely withSales, Product, and Operations teams to align campaigns with business objectives.
  
  

• Supervise creation of marketing briefs and requirements fordevelopers and marketing ops (Google Analytics setup, campaign tracking, marketing integrations).
  
  

• Provideregular reports and actionable insights for leadership, highlighting opportunities for ROI improvement.
  
  

5. Continuous Improvement & Innovation

• Stay up-to-date withindustry trends, paid media best practices, and B2B SaaS marketing innovations.
  
  

• Introducenew strategies, tools, and processes to improve lead quality, campaign efficiency, and team performance.
  
  

• Develop and implement frameworks forhypothesis testing and continuous optimization.
  

Qualifications & Skills

• 5+ years inB2B SaaS marketing, with extensive experience managing large-scale paid campaigns and/or teams.
  
  

• Deep knowledge ofGoogle Ads, Meta Ads, LinkedIn Ads, Bing Ads, Capterra, and other B2B paid channels.
  
  

• Proven experience inPPC leadership: managing budgets, mentoring team members, and achieving measurable campaign outcomes.
  

• Strong understanding ofconversion optimization, CRO principles, A/B testing, and MQL → SQL metrics.
  
  

• Experience inPR, partnerships, and external communications for B2B audiences.
  
  

• Data-driven mindset with ability toanalyze performance metrics, generate hypotheses, and implement improvements.
  
  

• Excellent collaboration skills to work cross-functionally withSales, Product, and Operations.
  
  

• Proficiency withmarketing analytics tools, CRMs, and reporting dashboards.
  
  

• English proficiencyB2 level or higher.
  
  

• Independent, accountable, and able to deliver results with minimal supervision.
  
  Nice to Have

• Experience inservice-based or SaaS industries related to field operations, management, or workflow software.
  
  

• Familiarity withmarketing automation platforms and campaign tracking integrations.
  
  

• Experience working withexternal partners and media for B2B lead generation campaigns.

What We Offer

• Competitive salary with performance incentives

• Fully remote work with fixed schedule aligned toKyiv time (14:00–22:00) or EDT (7 AM – 3 PM).

• Opportunity tolead and shape the paid marketing strategy of a fast-growing B2B SaaS company.
  
  

• Direct impact onlead quality, ROI, and company growth, while mentoring a growing marketing team.
  
  

• Access to professional development opportunities andcollaboration with a high-performing team.