Senior Digital Executive (E-commerce)

Job Description:

About the Job 

The purpose of this role is to translate client marketing and business objectives into actionable digital and e-commerce executions. This role supports the end-to-end campaign management process, working closely with internal teams, clients, and external partners to deliver effective, performance-driven results. 

The Senior Digital Executive will support the planning, execution, monitoring, and optimization of digital and e-commerce campaigns across key platforms, combining analytical thinking with hands-on platform experience to drive business growth. 

Key Responsibilities 

• Plan and execute digital and e-commerce campaigns, with a primary focus on TikTok Shop and TikTok Live to support product awareness, engagement, and sales performance. 

• Monitor campaign performance and identify optimization opportunities to improve traffic, conversion rates, sales revenue, and overall campaign effectiveness. 

• Track key e-commerce performance metrics, including GMV, conversion rate, average order value, traffic, and ROAS. 

• Analyze campaign data and prepare performance reports with actionable insights and recommendations. 

• Collaborate with internal teams, including creative, strategy, and account management, to ensure campaign deliverables meet client objectives. 

• Coordinate with platform vendors (e.g., Meta, Google, TikTok) for media activation and troubleshooting. 

• Track digital trends, e-commerce features, live commerce trends, platform developments, and competitor activities to identify new opportunities. 

• Manage campaign timelines, deliverables, and multiple projects to ensure smooth execution and timely completion. 

• Support the Digital Manager in client presentations, campaign reviews, and performance discussions. 

Requirements 

• Bachelor’s degree in Marketing, Communications, Business Administration, E-commerce, or a related field. 

• Minimum 1.5 years of hands-on experience in digital marketing, e-commerce, or digital media, preferably within a media or digital agency. 

• Proven hands-on experience in TikTok Shop operations and TikTok Live campaign execution. 

• Good understanding of e-commerce operations, promotional mechanics, conversion funnels, and live commerce strategies. 

• Familiarity with e-commerce performance metrics, including GMV, conversion rate, average order value, traffic, and ROAS. 

• Experience with digital advertising platforms such as TikTok Ads, Meta Business Manager, and Google Ads is an advantage. 

• Strong analytical skills with the ability to interpret campaign data and translate insights into actionable recommendations. 

• Good organizational and project management skills, with the ability to manage multiple tasks and deadlines. 

• Good communication and collaboration skills, with proficiency in English. 

• Proactive, detail-oriented, adaptable, and results-driven, with a strong willingness to learn and improve. 

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