Senior Consumer Engagement Analyst

Job Description

The Role

We are seeking an experienced Campaign Analyst to own the measurement, reporting, analysis and optimisation of customer communications and marketing campaigns across products (such as Priority Pass) and customer channels. This role will act as the subject matter expert for campaign analytics, providing actionable insights and recommendations that improve campaign performance, customer engagement and commercial outcomes across different phases of the consumer lifecycle.

The successful candidate will work across a complex customer communications ecosystem spanning Salesforce Marketing Cloud, Airship and associated marketing technologies, supporting campaigns delivered through email, SMS, push notifications, in-app messaging, geo-location, microsites, surveys, embedded content and paid media activity.

As a key link between the Marketing team and the Data Analytics team, this role will play a key part in connecting campaign performance with broader consumer engagement, personalisation and consumer value management objectives. By combining campaign analytics, behavioural insight and consumer intelligence, the role will help drive more relevant customer experiences, improved engagement and measurable business value.

Key Responsibilities

• Own the measurement, reporting, analysis and optimisation of customer communications and marketing campaigns across all channels and marketing technologies, including Salesforce Marketing Cloud, Airship and Salesforce Advertising Studio.
• Analyse campaign performance across email, SMS, push notifications, in-app messaging, geo-location campaigns, embedded content, microsites, surveys, research activity and paid media campaigns.
• Develop and maintain reporting frameworks, dashboards, scorecards and insight packs to support campaign measurement and business decision-making.
• Monitor campaign performance against agreed KPIs, delivering post-campaign evaluations and identifying opportunities for optimisation and continuous improvement.
• Translate campaign, digital and behavioural interactions into reusable consumer engagement signals that support segmentation, personalisation, lifecycle management and consumer value management initiatives.
• Lead campaign testing and experimentation activity, including A/B testing, personalisation testing and channel effectiveness analysis, providing recommendations to improve engagement, conversion and customer outcomes.
• Act as the subject matter expert for campaign analytics, translating complex data into clear, actionable insights and recommendations for stakeholders.
• Serve as the key bridge between Marketing teams responsible for campaign delivery and Data Analytics teams responsible for reporting infrastructure, data strategy and analytical capability.
• Collaborate with stakeholders to define campaign objectives, success measures and reporting requirements, ensuring alignment with marketing roadmaps, data priorities and wider business objectives.
• Ensure the accuracy, integrity and consistency of campaign data, reporting outputs and measurement methodologies, identifying opportunities to improve tracking and analytical capability.
• Present campaign performance, insights and recommendations to stakeholders in a clear, concise and commercially focused manner.
• Success measure: delivery of accurate, timely and meaningful campaign reporting and insights.
• Success measure: demonstrable improvements in campaign performance through optimisation and testing recommendations.
• Success measure: high levels of stakeholder confidence and satisfaction in analytical support provided.
• Success measure: effective collaboration between Marketing and Data Analytics teams.
• Success measure: contribution to wider business objectives through data-driven decision making and continuous improvement.

Knowledge, Skills and Behaviours

Essential

• Previous experience in campaign analytics, alongside the ability to understand complex customer journeys, sophisticated campaign logic and multi-channel marketing activity.
• Extensive professional experience in campaign analytics, marketing analytics or customer communications analytics, with proven experience analysing complex, multi-channel customer campaigns.
• Experience working with marketing automation and customer engagement platforms such as Salesforce Marketing Cloud, Airship or equivalent technologies.
• Experience measuring and optimising campaigns across multiple channels, including email, SMS, push notifications, in-app messaging, paid media and digital customer journeys.
• Strong understanding of campaign measurement methodologies, testing frameworks and optimisation techniques, including A/B testing and personalisation.
• Experience developing dashboards, reporting frameworks and insight packs using reporting and visualisation tools such as Power BI, Tableau or similar platforms.
• Strong data manipulation and querying skills (SQL).
• Demonstrated ability to translate complex data into clear, actionable business insights and recommendations.
• Experience working collaboratively across Marketing, Data Analytics and Technology teams and presenting findings to senior stakeholders.
• Strong understanding of customer segmentation, customer lifecycle marketing and customer engagement strategies.

Desirable

• Experience with Salesforce Advertising Studio, customer data platforms and CRM technologies.
• Knowledge of attribution modelling, incrementality testing and marketing effectiveness measurement.
• Experience working within global or multi-market organisations.

Reward & Benefits: What's in it for me?

We want our people to feel recognised, supported and able to thrive both at work and beyond it.

We offer a competitive reward package designed to support your financial, physical and mental wellbeing, alongside opportunities to learn, develop and be recognised for the contribution you make. Benefits vary by role and location, and full details will be shared as part of the application process.

Equal opportunities: Our commitment to inclusion

Collinson Group is an equal opportunities employer. We welcome applications from people of all backgrounds, identities and experiences, and believe that different perspectives make our business stronger.