Senior Channel Marketing Executive

Legal & General (L&G) is a leading UK financial services group and major global investor. 

We’ve been safeguarding people’s financial futures since 1836, and strive to build a better society, while improving the lives of our customers and creating value for shareholders. 

We are one of the world’s largest asset managers and provide powerful asset origination capabilities. Together, these underpin our retirement and protection solutions: we are an international player in pension risk transfer, in UK and US life insurance, and in UK workplace pensions and retirement income. 

Our global asset management business provides our clients and partners with complex, responsible investment solutions, working internationally across public and private markets. 

Who we are 

We are one of Europe’s largest asset managers and a major global investor across public and private markets.

Asset Management is a critical driver of our Group strategy. The business aims to work synergistically with our Institutional Retirement and Retail divisions to benefit our clients and customers, and deliver enhanced shareholder returns.  

Our investment philosophy and processes are focused on creating value over the long term. We believe that incorporating financially material sustainability criteria, when relevant to our clients, can create value and drive positive change. 

We’re looking for a commercially curious and collaborative marketer to join our growing APAC Asset Management business. This is an opportunity to play a key role in supporting marketing activity across both Institutional and Wholesale client channels, helping deliver campaigns, content, client communications and market engagement initiatives across Asia-Pacific. 

Working within a lean regional team, you’ll gain broad exposure across marketing disciplines and partner with stakeholders across Asia and the UK. 

What you’ll be doing:

• Supporting APAC marketing plans across Institutional and Wholesale channels 

• Coordinating campaign delivery across content, digital, email, events and social channels 

• Adapting global marketing campaigns and content for APAC audiences 

• Supporting client communications and engagement initiatives across regional markets 

• Managing campaign timelines, approvals and stakeholder inputs 

• Tracking campaign performance and preparing insight reports 

• Coordinating suppliers, compliance approvals and operational processes 

• Ensuring marketing activity aligns with brand, regulatory and governance requirements 

Who we’re looking for:

• 5–8 years’ marketing experience within asset management, financial services or another regulated environment 

• Experience supporting or delivering integrated marketing campaigns across multiple channels 

• Strong stakeholder management and relationship-building skills 

• Excellent organisational skills and attention to detail 

• Ability to manage multiple projects and priorities independently 

• Strong written and verbal communication skills 

• Fluency in English and Chinese, both written and spoken 

• Knowledge of APAC investment markets and Institutional or Wholesale audiences 

Whatever your role, we reward performance and behaviour with a package that looks after all the things that are important to you. Here are some of the benefits we offer:

• The opportunity to participate in our annual, performance -related bonus plan and valuable share schemes
• Life assurance
• Healthcare and Dental Plan 
• 20 days holiday

At L&G, we believe it's possible to generate positive returns today while helping to build a better future for all. 

If you join us, you’ll be part of a welcoming, inclusive culture, with opportunities to collaborate with people of diverse backgrounds, views, and experiences. Guided by leaders with integrity who care about your future and wellbeing. Empowered through initiatives which support people to develop their careers and excel.

We care passionately about outcomes rather than attendance and are therefore open to discussing all kinds of flexible working options including part-time and job shares. Although some roles have limited flexibility due to customer demand, we accommodate requests when we can. 

It doesn’t matter if you don’t meet every single criterion in this advert. Instead, think about what you excel at and what else you can bring in terms of strengths, potential and connection to our purpose.