Senior Category Marketing Manager South Asia

Job Description

• Develop and lead the Human Nutrition marketing strategy for India and South Asia aligned with regional and global business objectives.
• Identify market opportunities, emerging consumer trends, regulatory developments, and whitespace growth areas.
• Support President of SA to build and execute category growth plans across Food & Beverage and Dietary Supplements.
• Serve as the key marketing voice for the region, influencing portfolio, innovation, and investment priorities.

• Translate global and regional marketing initiatives into launches that fit Indian market needs
• Partner closely with MCI, Product teams, CD&D, Commercial teams, Legal and Regulatory teams to identify and commercialize innovation opportunities.
• Drive concept development and innovation pipelines tailored to the market needs of South Asia.
• Support prioritization of product launches, portfolio optimization, and lifecycle management.

• Build strong relationships with leading Food & Beverage, Dietary Supplement customers across South Asia and act as a strategic partner to local commercial teams to accelerate growth with key customers.
• Develop compelling customer-facing value propositions and category growth stories and lead customer innovation sessions, workshops, and executive engagements.
• Lead external marketing activities including industry events (e.g. Fi India), conferences, webinars, digital engagement, and thought leadership initiatives to position the company as a leading innovation partner in Human Nutrition

• You successfully graduated in Marketing, Business Administration or related food/nutrition science with a strong affinity to B2B marketing
• You are comfortable building in an emerging market setup, where the marketing function is still taking shape and you help define how it runs
• You have strong understanding of the India and South Asia nutrition ecosystem, market dynamics, customers, and competitive landscape.
• You have gained multiple years of proven success in B2B marketing, working in matrixed environments, with a strong track record of developing innovation, customer marketing, content marketing and strategy building to drive growth in ingredient industry
• You combine strong analytical thinking with a hands-on approach to solve challenges and drive results collaboratively
• You thrive in cross-functional and international environments, building strong relationships through outstanding communication and interpersonal skills
• You communicate confidently in English and have strong presentation skills
• You are willing to travel as part of your job