Senior Business Development Associate

Job Title

Senior Business Development Associate

Location

• Bengaluru, India

• Gurgaon, India

About the Role

We are looking for a driven Senior Business Development Associate to support business growth initiatives for one of the fastest-growing Edtech companies. In this role, you will engage prospective learners, understand their goals, and guide them through the decision-making process. You will own conversations end-to-end—from first outreach to closing—while maintaining accurate activity tracking in the CRM and collaborating with internal teams to improve conversion and customer experience.

Key Responsibilities

• Identify and engage prospective customers through cold calling, follow-ups, and other outreach channels.

• Understand customer needs, communicate program value clearly, and recommend the right learning path.

• Own the sales cycle: qualify leads, handle objections, negotiate where required, and close opportunities.

• Maintain accurate and timely updates in the CRM (lead status, notes, next steps, and outcomes).

• Consistently meet or exceed weekly/monthly outreach and conversion targets.

• Collaborate with marketing and operations teams to share feedback on lead quality, messaging, and customer pain points.

• Build a strong pipeline and ensure disciplined follow-through to improve overall conversion rates.

Required Skills and Experience

• 1–5 years of experience in business development, inside sales, or a similar customer-facing role.

• Strong cold calling and follow-up skills with a comfort for high-volume outreach.

• Excellent communication skills (verbal and written) with the ability to explain value simply and confidently.

• Negotiation and objection-handling skills with a customer-first approach.

• Hands-on experience using CRM tools to manage pipeline and track activities.

• Self-motivated, target-driven, and able to manage priorities in a fast-paced environment.

What Success Looks Like

• You build and maintain a healthy pipeline with consistent activity and strong follow-through.

• You convert qualified leads into enrollments through consultative conversations and effective negotiation.

• Your CRM hygiene is excellent—data is accurate, updated, and actionable.

• You proactively share insights that improve messaging, lead quality, and the overall sales process.