Senior Brand Manager

The Brand team is very close to the Creative team and we create most content in-house. We use customer insight and creative boldness to build recognisable, standout brand experiences for our customers and constantly challenge ourselves to do better. We collaborate closely with Customer Insight to inform our thinking, with the Commercial & Marketing teams to make sure our plans resonate in their local markets, and with our Digital Product and Design teams on our website and app.

We’re passionate about who we are as a brand and we love seeing bloomon grow, so we work at a fast pace, pouring thought and consideration into everything we do.

⚙️ What you'll be doing:

Working in a small team means that every role has a broad scope and lots of responsibilities. Our brand manager is responsible for everything brand: evergreen and peak campaigns, lifestyle shoots, activations in our core markets, a super strong social media presence with maximised engagement, and PR when it matters. For social media and PR we have flexible support.

We are looking for a senior brand manager to lead the function, spanning these specialisms of social media, PR, and campaign and production management. You'll also be a valued partner to our Creative Lead in developing our brand communications and you will use excellent collaboration and stakeholder management skills to work closely with our other stakeholders.

• You’ll be a go-to brand voice and guardian alongside our Creative Lead and Brand & Range Director, continually ensuring that output is on brand and meets the objectives of the brief. 

• You’ll lead on brand strategy, execution and bigger brand projects, and will collaborate with the Marketing and Creative teams on projects related to other marketing channels. These plans are developed in line with our business goals and  team priorities.

• You’ll own and manage the brand calendar and campaigns, and plan ahead to keep the content machine moving, clearly communicating business priorities to the creative team in a timely fashion. 

• You’ll develop insight-led and inspiring creative briefs with clear business objectives for peak campaigns. You’ll work with the creative team to shape creative development to meet objectives, building targeted brand activations that deliver measurable results.

• You’ll adopt a test and learn mentality across campaigns, ensuring continual optimisation. You’ll spot opportunities for improvement and design measurable tests alongside other teams as relevant.

• You’ll be working with stakeholders from across the business to shape, iterate, execute and report on activity. Campaigns will vary from seasonal themes - led by the marketing team - to brand campaigns supporting key commercial moments. 

• You’ll be responsible for creative production of lifestyle shoots and other brand campaigns and projects. In this part of the role you ensure delivery to brief, deadline and budget.

• You’ll lead on execution of our CSR initiatives including sustainability and charitable giving. You’ll ensure these initiatives are clearly communicated to customers across touch points, as a key driver of brand consideration.

• You’ll work with freelance and agency capacity for social media and PR in our core markets.

✅ You’ll love this role if you…

• You like to have a broad set of responsibilities and are interested in making measurable impact with limited budget and resources (ie. you are creative to work with what you know and what you have)

• You have a tactical mindset, strong commercial view and a flair for creativity. You’re results-focused, comfortable with setting and measuring KPIs across your team’s work.

• You have a good understanding of brand communications and wider media culture to back up your recommendations and decisions. You actively search out great brand communications and will come with strong references and refreshing ideas.

• You work at pace on your own projects and feel comfortable working with freelancers and external parties. You’re comfortable guiding, evaluating, and if necessary, redirecting their work and will get stuck in wherever it’s needed. 

• You’re a confident project manager, able to assemble and lead cross-functional teams to keep complex projects on track and deliver against targets. You’re a strong collaborator and have experience working with other marketing teams and channels.

• You’re a creative problem solver who is solutions orientated and raises issues or unexpected problems early to ensure success.

• You’re confident and clear in presenting your work to your peers and (senior) stakeholders, and can tailor your communication to different audiences.

✅ You will have:

• 4-6 years of experience in a brand or marketing role - ideally at a fast growing start-up or brand focussed business 

• Ideally, experience working on ecommerce or D2C brands

• Experience with agencies / freelancers

• Experience owning and project managing complex cross-functional projects from ideation to execution

• Experience across as many brand touchpoints as possible, including physical product and social media

• Experience working collaboratively with creative teams to create work that is inspiring, engaging and delivers results.

If your application is successful, you can expect to have a quick 30 minute chat with Estelle, to run through your experience, motivations and the role in more detail. After this you will have an interview with Marie-Flore (Brand & Range Director), followed by a case study if successful - including Laura (Group Creative Director). Your final interview will be with Charlotte (Chief Marketing Officer). Ideally we go through this process in 3-4 weeks from your first interview.