Director, Product Marketing
- Foundry
- PLC
- Machine Learning
- Pension
Company Overview
KLA is a global leader in diversified electronics for the semiconductor manufacturing ecosystem. Virtually every electronic device in the world is produced using our technologies. No laptop, smartphone, wearable device, voice-controlled gadget, flexible screen, VR device or smart car would have made it into your hands without us. KLA invents systems and solutions for the manufacturing of wafers and reticles, integrated circuits, packaging, printed circuit boards and flat panel displays. The innovative ideas and devices that are advancing humanity all begin with inspiration, research and development. KLA focuses more than average on innovation and we invest 15% of sales back into R&D. Our expert teams of physicists, engineers, data scientists and problem-solvers work together with the world’s leading technology providers to accelerate the delivery of tomorrow’s electronic devices. Life here is exciting and our teams thrive on tackling really hard problems. There is never a dull moment with us.Group/Division
With over 40 years of semiconductor process control experience, chipmakers around the globe rely on KLA to ensure that their fabs ramp next-generation devices to volume production quickly and cost-effectively. Enabling the movement towards advanced chip design, KLA's Global Products Group (GPG), which is responsible for creating all of KLA’s metrology and inspection products, is looking for the best and the brightest research scientist, software engineers, application development engineers, and senior product technology process engineers. The Film and Scatterometry Technology (FaST) Division provides industry leading metrology solutions for worldwide semiconductor IC manufacturers. The FaST Division portfolio of metrology products includes hardware and software solutions for optical film thickness, optical critical dimension (CD), composition, and resistivity measurement systems. These products are essential for the IC manufacturers as they provide critical metrology capabilities for the development and implementation of their advanced IC processes. The FaST division is committed to support our customers to achieve performance entitlement of our solution and we effectively partner with our customers from their early research and development phase to the high volume in-line manufacturing implementation specific for their process needs. The division consists of a global team located in US, Israel, China, and India.JobDescription/Preferred Qualifications
TheProduct Marketing Director is a senior leader responsible for defining and driving theglobal product strategy, market positioning, and business performance.
This role ownsend-to-end product marketing strategy, including market analysis, customer engagement, product roadmap influence, pricing strategy, and commercial success across target segments. The Director will lead cross-functional collaboration across engineering, applications, sales, and operations to ensure delivery of differentiated, high-impact solutions aligned to market needs.
Key Responsibilities
Strategic Leadership & Business Ownership
- Own fullbusiness strategy and performance for the Axion product line, including revenue growth, market share, and profitability
- Define and executelong-term product strategy and roadmap aligned with emerging semiconductor trends
- Develop and drivecomprehensive business and product marketing plans, including market entry and expansion strategies
Market Intelligence & Positioning
- Leadmarket segmentation, customer insights, and competitive analysis to identify growth opportunities
- Defineclear product positioning and differentiation strategy to win in high-growth markets
- Monitor industry trends (Logic/Foundry, DRAM, 3D NAND, and advanced packaging) to anticipate future requirements
Customer Engagement & Commercial Execution
- Drivestrategic customer relationships with key accounts and technology partners
- Leadcustomer engagement from initial penetration through adoption and scale
- Developaccount-level strategies, including deployment, adoption, and expansion plans
- Partner with regional teams to supportpre-sales and post-sales initiatives
Product Lifecycle Management (PLC)
- Manage the fullproduct lifecycle from concept through end-of-life
- Defineproduct specifications, configurations, and feature requirements in collaboration with engineering
- Supportnew product introduction (NPI), including beta programs and customer validation
Pricing & Demand Management
- Ownpricing strategies, value-based pricing models, and commercialization plans
- Driveforecasting, demand planning, and business case development
- Align pricing and packaging with competitive positioning and customer value
Cross-Functional Leadership
- Lead collaboration acrossengineering, applications, sales, and manufacturing teams
- Influence development ofalgorithms, software, and machine learning capabilities to support differentiated solutions
- Partner with global sales to enable customer-facing messaging, presentations, and solution positioning
Preferred Qualifications
- Deep knowledge ofsemiconductor manufacturing processes (Logic/Foundry, DRAM, 3D NAND, advanced packaging)
- Experience withprocess integration, metrology, or yield improvement solutions
- Strong background inalgorithms, software, or machine learning-based products in semiconductor equipment
- Track record of:
- Building and executingbusiness plans and product strategies
- Leadingcustomer-facing engagements at executive/strategic levels
- Drivingproduct differentiation and competitive positioning
- Managingglobal, cross-functional teams and initiatives
Minimum Qualifications
- PhD with 8+ years, OR Master’s with 12+ years, OR Bachelor’s with 15+ years of relevant experience
- Proven experience inproduct marketing, product management, or business leadership in semiconductor or related industries
- Demonstrated success indriving product strategy and commercialization for complex technical products
Interns are eligible for some of the benefits listed. Our pay ranges are determined by role, level, and location. The range displayed reflects the pay for this position in the primary location identified in this posting. Actual pay depends on several factors, including state minimum pay wage rates, location, job-related skills, experience, and relevant education level or training. We are committed to complying with all applicable federal and state minimum wage requirements where applicable. If applicable, your recruiter can share more about the specific pay range for your preferred location during the hiring process.
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KLA is proud to be an Equal Opportunity Employer. We will ensure that qualified individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us at talent.acquisition@kla.comor at +1-408-352-2808 to request accommodation.
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Director, Product Marketing · KLA Corporation