SALESFORCE LOYALTY CLOUD TECHNICAL LEAD WITH DESIGNING EXPERIENCE

JD:

This role is onsite tech lead with designer experience.

• Design and implement comprehensive loyalty programs, including multi-tier memberships, earning and redemption rules, point expiration, promotions, and partner programs for complex business requirements.
• Develop and configure robust solutions using Salesforce Loyalty Management Cloud, Marketing Cloud, and Service Cloud to support omni-channel engagement and event-driven architectures for loyalty rewards and redemptions.
• Architect and implement real-time integrations using REST/SOAP APIs and Salesforce Platform Events to connect with external systems such as POS, payment gateways, CRM, and partner portals.
• Build and customize loyalty features using Apex, Lightning Web Components (LWC), Triggers, Flows, and OmniStudio to meet specific business needs and handle high-volume loyalty data.
• Design scalable data models for transactional loyalty data (earning, redemption, balances) and optimize data flows using ETL processes. 6. Create Loyalty Dashboards: Build and customize
• Einstein Analytics/Tableau CRM dashboards to provide insights into key loyalty metrics like active members, redemption rate, and breakage.
• Implement CI/CD pipelines using tools like Gitlab, Bitbucket, Azure DevOps, or Copado, and manage a comprehensive release strategy for parallel loyalty program development.
• Lead automated unit testing, regression testing, and security best practices. Ensure compliance with PII data protection and GDPR/CCPA for financial and data handling.
• Act as a subject matter expert, mentor junior team members, and conduct technical design reviews to resolve escalations and drive critical technical decisions.
• Possess preferred certifications such as Salesforce Loyalty Management Consultant, Platform Developer, Application Architect, or Integration Architect.