Salesforce Demand Generation Manager

Salesforce Demand Generation Manager

Remote | Individual Contributor | Salesforce Implementation Services | Lead Generation

ABOUT VALiNTRY360

VALiNTRY360 is a Salesforce Consulting Partner specializing in Salesforce implementations, integrations, platform optimization, complex remediations, and managed services. We help mid-market and enterprise organizations maximize their Salesforce investments and achieve measurable business outcomes.

The base salary for this position ranges from $100,000 to $120,000 annually, plus performance-based commission tied to lead generation and business development results.

Candidates who bring additional expertise, specialized skills, or experience that adds significant value to VALiNTRY360 may be considered for higher compensation.

We encourage highly qualified candidates to apply, even if their compensation expectations exceed the stated range.

ABOUT THE ROLE

VALiNTRY360 is seeking an experienced Salesforce Demand Generation Manager to drive qualified leads and new business opportunities for our Salesforce consulting and implementation services.

This is a hands-on, individual contributor role focused on identifying prospective customers, generating qualified discovery calls, and building a consistent pipeline of organizations that need Salesforce implementation, integration, optimization, or managed services.

The ideal candidate has direct Salesforce ecosystem experience and a proven record of generating leads through targeted marketing campaigns, Salesforce relationships, outbound prospecting, industry events, and digital demand generation programs.

You will work closely with our President and CIO, who will lead the sales process and close opportunities. Your success will be measured by the quality and volume of qualified discovery calls and the sales pipeline generated.

KEY RESPONSIBILITIES

Lead Generation & Pipeline Development

• Develop and execute lead generation strategies targeting organizations that need Salesforce implementation, integration, optimization, and managed services.

• Generate qualified discovery calls with mid-market and enterprise decision-makers.

• Identify potential customers through targeted outreach, market research, Salesforce ecosystem relationships, and marketing campaigns.

• Build and maintain a consistent pipeline of qualified prospective customers.

• Qualify inbound and outbound leads based on business needs, project requirements, timelines, and buying potential.

• Coordinate discovery call handoffs to the President and CIO, providing relevant prospect and opportunity information.

• Develop targeted lead generation initiatives for priority industries, accounts, and private-equity-backed organizations.

Salesforce Ecosystem Engagement

• Leverage existing Salesforce ecosystem knowledge and relationships to identify potential implementation opportunities.

• Build and maintain relationships with Salesforce Account Executives, Regional Vice Presidents, Partner Account Managers, Solutions Engineers, and specialty-cloud teams.

• Identify Salesforce customers requiring implementation assistance, integrations, platform improvements, or managed services.

• Generate customer introductions and referrals through Salesforce representatives and ecosystem activities.

• Support Salesforce co-selling initiatives, joint account targeting, and opportunity registration.

• Maintain accurate referral and opportunity attribution.

Digital Marketing & Demand Generation

• Collaborate with internal marketing teams and external agencies to develop campaigns that generate qualified Salesforce implementation leads.

• Coordinate targeted LinkedIn, email, webinar, paid advertising, and account-based marketing campaigns.

• Develop messaging and calls to action that encourage prospective customers to schedule discovery calls.

• Monitor campaign effectiveness, lead conversion, and cost per qualified meeting.

• Identify opportunities to improve campaign targeting, messaging, and overall lead quality.

• Coordinate marketing content, customer success stories, and outreach materials that support demand generation.

BDR & Third-Party Lead Generation Management

• Coordinate internal or outsourced BDR resources responsible for prospecting and appointment generation.

• Work with third-party lead generation vendors, PPC agencies, and marketing partners.

• Establish performance expectations and monitor lead quality, conversion rates, and cost per discovery call.

• Review campaign results and recommend adjustments to improve lead generation performance.

• Ensure leads from all channels are tracked, qualified, and routed appropriately.

Events & Customer Engagement

• Represent VALiNTRY360 at Salesforce events, including Dreamforce, Salesforce World Tours, regional events, and industry networking opportunities.

• Identify prospective customers and develop relationships through events, executive dinners, webinars, and Salesforce community activities.

• Coordinate with marketing to develop event-related lead generation campaigns.

• Convert event participation and networking activities into qualified customer discovery calls.

• Support event follow-up campaigns and opportunity tracking.

Performance & Reporting

• Track qualified leads, discovery calls, conversion rates, pipeline contribution, and lead sources.

• Monitor performance across Salesforce referrals, digital campaigns, outbound prospecting, events, and BDR activities.

• Maintain accurate CRM records and lead attribution.

• Provide regular lead generation and pipeline reports to the President.

• Identify the most effective lead generation channels and recommend improvements.

• Take ownership of lead generation performance and measurable pipeline results.

REQUIRED QUALIFICATIONS

• Direct professional experience within the Salesforce ecosystem is required.

• Proven experience generating qualified leads and sales opportunities for Salesforce-related products or services.

• Strong understanding of Salesforce implementations, integrations, consulting services, and managed services.

• Demonstrated success generating qualified discovery meetings and measurable sales pipeline.

• Experience developing and executing B2B lead generation or demand generation campaigns.

• Familiarity with Salesforce Account Executives, Partner Account Managers, Solutions Engineers, and the Salesforce partner ecosystem.

• Experience with outbound prospecting, account-based marketing, digital campaigns, or referral-driven lead generation.

• Ability to identify and qualify prospective customers with Salesforce implementation or consulting needs.

• Experience working with marketing teams, agencies, or third-party lead generation resources.

• Ability to measure and report lead generation performance, conversion rates, and pipeline contribution.

• Strong communication, relationship-building, and organizational skills.

• Ability to work independently and manage multiple lead generation initiatives.

• Willingness to travel up to 40% for Salesforce events, industry conferences, and customer engagement activities.

PREFERRED QUALIFICATIONS

• Previous demand generation or lead generation experience with a Salesforce Consulting Partner.

• Existing relationships with Salesforce AEs, RVPs, PAMs, Solutions Engineers, or specialty-cloud teams.

• Experience generating leads specifically for Salesforce implementation, integration, or managed services.

• Familiarity with Salesforce Partner Community, co-selling, and opportunity registration.

• Knowledge of Sales Cloud, Service Cloud, Data Cloud, Agentforce, MuleSoft, or Revenue Cloud.

• Experience coordinating outsourced BDR teams, PPC agencies, and digital marketing vendors.

• Experience with Salesforce-focused account-based marketing and customer acquisition campaigns.

• Familiarity with marketing analytics, CRM reporting, lead attribution, and cost-per-meeting metrics.

• Experience using AI tools to improve prospecting, marketing campaigns, and lead generation efficiency.

WHAT MAKES A GREAT FIT

You understand the Salesforce ecosystem and know how to identify companies that need help implementing, integrating, improving, or supporting their Salesforce environments.

You have experience generating qualified leads and know how to combine Salesforce relationships, digital marketing, targeted outreach, and third-party resources to create new business opportunities.

You are comfortable working independently, coordinating multiple lead generation channels, and using performance data to improve results.

Most importantly, you understand the difference between generating marketing activity and generating real sales opportunities.

Your focus is getting qualified prospective customers into discovery conversations with VALiNTRY360's leadership team.

Eric Lyublinsky
 
For immediate consideration, send your resume toeric@valintry.com
 
Eric Lyublinsky
Senior Executive Recruiter 
19 Years on LinkedIn Connecting Top Talent with Great Companies
LinkedIn:www.linkedin.com/in/ericitstaffingguru/

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