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Salesforce Business Analyst with Data 360 and OneCRM(37021)
Diverse Lynx India
Location not stated
Senior
2 months ago
- Salesforce
- CRM
- Dynamics CRM
- Salesforce CRM
- Sales Cloud
- Service Cloud
- Salesforce Platform
- Agile
- triage
- Change Management
- Data Modeling
- Scrum
- Jira
- Azure DevOps
- Confluence
- MuleSoft
- ETL
- Marketing Cloud
- Tableau
- GDPR
- CBAP
2 months ago
Please support on this requirement:
Screening pointers:
We are looking for senior business analysts in the Salesforce ecosystem with below experience
- Worked on large programs to migrated legacy CRMs, MS Dynamics CRM to Salesforce CRM
- Experience in Salesforce org consolidation projects
- Strong experience in Sales Cloud, Service Cloud, Experience
- Understanding and knowledge of Salesforce Data 360
- Strong experience in managing business stakeholders and their expectations throughout the program.
Salesforce Business Analyst with Data 360 and OneCRM(37021)
Location: All BSL, preferably Hyderabad
Shift: mostly afternoon / second shift
Role Overview
We are seeking an experiencedSalesforce Business Analyst to support Veolia's enterprise CRM transformation across two connected initiatives:Salesforce Data 360 (Data Cloud) activating unified customer and commercial insights — andOneCRM — consolidating people, processes and platforms onto a single, harmonized Salesforce instance across business units. The BA will be the critical link between Veolia's business stakeholders and the delivery team, translating business needs into clear, actionable requirements and ensuring solutions deliver measurable commercial value.
This role suits someone who combines strong Salesforce platform knowledge with data-centric thinking, stakeholder management, and the ability to operate in a multi-region, multi-business-unit consolidation program.
Key Responsibilities
Requirements & Discovery
- Elicit, analyze, and document business requirements through workshops, interviews, and process reviews with Veolia stakeholders across business units and regions.
- Translate business needs into detailed user stories, acceptance criteria, process flows, and functional specifications.
- Map and harmonize "as-is" vs. "to-be" processes as part of the OneCRM consolidation, identifying overlaps, gaps, and standardization opportunities.
- Work with data and architecture teams to definedata unification requirements — identity resolution, data model mapping, source onboarding, and harmonized customer/commercial profiles.
- Define use cases that activatecustomer and commercial insights (segmentation, account 360 views, cross-sell/upsell, commercial reporting) and tie them to measurable business outcomes.
- Support data quality, governance, and mapping rules across source systems feeding Data 360.
- Support the consolidation of multiple Salesforce orgs/instances and business processes into a unified OneCRM model.
- Document standardized processes across Sales, Service, and commercial operations; help reconcile differing business-unit requirements into a common solution.
- Assist with data migration mapping, deduplication rules, and reconciliation requirements.
Delivery & Collaboration
- Partner with Solution Architects, Developers, and Admins to ensure requirements are correctly understood, designed, and built.
- Maintain and prioritize the product backlog with the Product Owner; participate in Agile ceremonies (sprint planning, refinement, reviews, retrospectives).
- Prepare and supportUAT — test scenarios, test scripts, defect triage, and business sign-off.
- Create user-facing documentation, training material, and support change management/adoption.
- Act as the primary liaison between Veolia business teams and the delivery organization.
- Manage expectations, communicate trade-offs, and keep stakeholders aligned on scope, priorities, and outcomes.
- 8+ years of business analysis experience, with3+ years on Salesforce implementations.
- Hands-on experience as a BA onSales Cloud and/or Service Cloud projects.
- Working knowledge ofSalesforce Data Cloud / Data 360 concepts — data ingestion, data modeling, identity resolution, unified profiles, and insight activation.
- Strong grasp of the Salesforce data model (Accounts, Contacts, Opportunities, Cases) and configuration concepts (objects, fields, flows, security).
- Experience withCRM consolidation / multi-org or multi-business-unit programs and process standardization.
- Proven requirements-engineering skills: user stories, process mapping (BPMN), functional specs, and acceptance criteria.
- Experience withAgile/Scrum delivery and tools such as Jira/Azure DevOps and Confluence.
- Strong experience facilitating workshops and managing senior business stakeholders.
- Familiarity withdata migration and integration concepts (APIs, middleware such as MuleSoft, ETL patterns).
- Excellent written and verbal communication; ability to bridge business and technical audiences.
Preferred / Nice-to-Have
- Experience inutilities, water, energy, or industrial/manufacturing sectors (Veolia Water Technologies domain context is a strong plus).
- Exposure toExperience Cloud, Marketing Cloud, or Tableau/CRM Analytics.
- Understanding of data governance, GDPR, and data privacy considerations.
- Experience operating inglobal, multi-region delivery environments.
- SalesforceAdministrator (ADM 201)
- SalesforceBusiness Analyst certification
- SalesforceData Cloud Consultant (strong advantage)
- Agile/Scrum (CSM/PSM) or business analysis (CBAP/CCBA) certifications.
Salesforce Business Analyst with Data 360 and OneCRM(37021) · Diverse Lynx India