Salesforce Business Analysis with Marketing Cloud

Job Title : Salesforce Functional Analyst / Salesforce Business Analyst
Job Location : Berkeley Heights, NJ

Job Summary

Seeking a Senior Specialist with 7 to 11 years of experience in Salesforce Functional Analysis to drive business solutions within the Salesforce Marketing Cloud domain

Job Description

Lead and manage Salesforce Functional Analysis activities to support business needs Collaborate with cross-functional teams to design and implement Salesforce solutions aligned with marketing objectives Ensure data integrity security and compliance within Salesforce environments Analyze business requirements and translate them into technical specifications Optimize Salesforce Marketing Cloud functionalities to enhance customer engagement and campaign effectiveness Provide expert guidance on Salesforce best practices and platform capabilities Monitor system performance and troubleshoot issues to maintain operational efficiency Stay updated with the latest Salesforce Marketing Cloud features and industry trends to recommend improvements

Roles and Responsibilities

Administer and maintain Salesforce Marketing Cloud platforms ensuring smooth operations
Configure and customize Salesforce features including user roles workflows and reports
Manage user access permissions and security settings in compliance with organizational policies
Develop and deliver training sessions and documentation for endusers and stakeholders
Collaborate with marketing teams to design targeted campaigns leveraging Salesforce tools
Lead integration efforts between Salesforce Marketing Cloud and other business systems
Monitor data quality and implement processes to ensure accurate and consistent information
Provide ongoing support and troubleshooting for Salesforcerelated issues
Participate in strategic planning to align Salesforce capabilities with business growth objectives