Sales Manager

ESTEFAN KITCHEN

SALES MANAGER | JOB DESCRIPTION

Department: Sales & Events

Location: Estefan Kitchen – Orlando, Florida

Reports To: Restaurant Manager

Employment Status: Full-Time 

POSITION SUMMARY

The Sales Manager drives restaurant revenue through private events, group dining, corporate functions, celebrations, and other sales opportunities. The role develops new business, manages client relationships, converts inquiries into confirmed bookings, and collaborates with restaurant and culinary leadership to deliver successful events and excellent guest experiences.

SALES DEVELOPMENT & REVENUE GROWTH

• Develop and implement sales strategies for private events, group reservations, and special occasions.
• Prospect corporate accounts, hotels, travel agencies, event planners, and local organizations.
• Build client relationships to generate new and repeat business.
• Conduct outreach, networking, sales visits, and client presentations.
• Meet established monthly and quarterly sales targets.
• Upsell menus, beverage packages, entertainment, and additional services.

EVENT SALES & CLIENT MANAGEMENT

• Respond promptly and professionally to event inquiries.
• Conduct site visits and restaurant tours.
• Prepare event proposals, menus, contracts, and pricing with management approval.
• Negotiate within approved guidelines and follow up to secure bookings.
• Maintain accurate client communications, contracts, deposits, and event records.
• Communicate confirmed requirements to restaurant operations and culinary teams.

EVENT EXECUTION & RESTAURANT COORDINATION

• Coordinate with the Restaurant Manager, Executive Chef, and service team.
• Participate in pre-event reviews of menus, timelines, staffing, and special requests.
• Attend important events as needed to support guest satisfaction.
• Address client concerns promptly and conduct post-event follow-up.

REPORTING & PERFORMANCE

• Maintain an updated sales pipeline of inquiries, proposals, and bookings.
• Submit accurate weekly sales reports and track revenue, conversion, and targets.
• Follow up on outstanding proposals and identify opportunities to improve results.
• Participate in performance reviews with restaurant management and Finance.

MARKETING & PARTNERSHIPS

• Coordinate with Marketing on private dining and event promotions.
• Develop relationships with hotels, convention groups, and community organizations.
• Represent the restaurant at relevant networking and industry events.
• Recommend seasonal packages and new business opportunities.

KEY PERFORMANCE INDICATORS

• Monthly and quarterly event revenue and achievement of sales targets.
• New events booked, lead-to-booking conversion, and repeat business.
• New corporate accounts and strategic partnerships.
• Timely inquiry follow-up and accuracy of sales documentation.
• Guest satisfaction, operational collaboration, and reporting consistency.

QUALIFICATIONS

• Three or more years of restaurant, hospitality, catering, or event sales experience preferred.
• Demonstrated success in sales development, client management, and negotiation.
• Excellent communication, organization, presentation, and follow-through.
• Ability to manage multiple clients and events concurrently.
• Proficiency in Microsoft Office and reservation/event systems; OpenTable experience preferred.
• Bilingual English/Spanish preferred.
• Flexibility to work evenings and weekends as business needs require.

CORE COMPETENCIES

• Results orientation, hospitality mindset, accountability, teamwork, problem-solving, and attention to detail.

WORK EXPECTATIONS

Maintain proactive communication with restaurant leadership, own assigned sales opportunities, complete documentation on time, and work closely with operations to deliver revenue growth and excellent guest experiences.

PERFORMANCE EVALUATION

Performance will be reviewed during the initial 90 days and periodically thereafter based on sales results, reporting accuracy, client relationships, operational collaboration, and established objectives.

ACKNOWLEDGMENT

I acknowledge that I have reviewed this job description and understand the general duties and expectations of this role. Duties may change based on business needs. This document is not an employment contract.