Sales Manager - Courtyard Fort Worth Alliance

SALES MANAGER

DEPARTMENT: Sales
REPORTS TO: Director of Sales & Catering
STATUS: Exempt

JOB SUMMARY

The Sales Manager is responsible for booking meetings, catering needs, and local/social catering business. This role is accountable for meeting budgeted revenue goals while exceeding customer satisfaction expectations. The Sales Manager anticipates customer needs, builds strong relationships, and drives repeat business through proactive selling, relationship management, and consistent follow-up.

This position requires an energetic, detail-oriented professional with a passion for delivering 5-star service, a flexible can-do attitude, and strong communication skills to ensure customer satisfaction and business growth.

PRIMARY JOB DUTIES

• Provide the highest level of service to customers at all times. Ensure all calls, emails, and leads are responded to within 24 hours.
• Solicit and secure business for the hotel through a proactive, focused sales approach using all available tools to identify competitive set accounts and new business opportunities.
• Maintain consistent outreach through property visits, phone, email, and digital communication.
• Develop and maintain strong, long-term business relationships to encourage repeat and referral business.
• Attend networking events and participate in civic organizations and/or industry associations to increase market presence.
• Understand hotel business strategies and goals and develop individual action plans to achieve revenue targets.
• Maintain accurate sales and revenue data in all systems to ensure proper forecasting and reporting.
• Maintain well-organized client files with complete and accurate documentation.
• Attend BEO meetings and departmental meetings as directed by leadership.
• Collaborate closely with the Catering Department on operations and event execution.
• Be on-site to greet groups and remain visible throughout events to ensure client satisfaction.
• Monitor event execution to ensure all details are delivered as contracted.
• Follow up with clients after events to ensure satisfaction, express appreciation, and address any concerns.
• Communicate client feedback to relevant departments to support service improvement.
• Ensure accurate billing and follow up on accounts to secure timely payment.
• Assist other sales and catering managers with site inspections as needed.
• Participate in property-specific client events and promotional functions.
• Assist with reporting, forecasting, and sales analysis as required.
• Support sales initiatives during trade shows, campaigns, and hotel activations.
• Maintain a professional appearance and represent the property at all times.
• Foster a positive, collaborative working environment aligned with company values.
• Perform additional duties as assigned by leadership.

Additional tasks and responsibilities may be assigned at the discretion of executive leadership. Furthermore, tasks and responsibilities may be added or revised based on the volume of business and organizational needs.

KNOWLEDGE, SKILLS & ABILITIES

• Advanced ability to read, write, and communicate effectively in English, both verbally and in writing.
• Strong leadership, motivation, and interpersonal skills.
• Strong customer service orientation with excellent hospitality skills.
• Professional, warm, and friendly demeanor.
• Knowledge of dining, catering, and competitive market segments.
• Ability to translate sales vision into actionable business results.
• Strong written and verbal communication skills.
• Proficiency in Microsoft Office and POS systems. Working knowledge of Tripleseat and OpenTable preferred.
• Strong organizational skills with attention to detail and follow-through.
• Ability to work extended hours, including weekends and holidays, based on business needs.
• Bachelor’s degree in Hospitality Management or related field preferred.
• 3–5 years of hospitality sales experience required, preferably in upscale or luxury properties.

PHYSICAL DEMANDS

• Ability to move throughout the property and stand for extended periods during events.
• Ability to sit, stand, walk, talk, and hear in person and by phone.
• Frequent use of hands for computer and communication tasks.
• Ability to stoop, kneel, bend, crouch, and lift up to 25 pounds.
• Ability to push, carry, and move items up to 25 pounds repeatedly during events.

This job description is not intended to create a contract of employment. Employment with the Company is at-will and may be terminated by either the employee or the Company at any time, with or without cause or notice, in accordance with applicable law.