Sales Executive (Merchandising & Field Sales)

Job Summary

The Sales Executive (Merchandising & Field Sales) supports the Business Development Officer by executing sales strategies on the field, managing product visibility, engaging customers, and driving sales conversions. This role focuses on day-to-day sales execution, client engagement, product placement, and market intelligence to support business growth.

Key Responsibilities

Field Sales & Merchandising

* Execute sales plans and targets assigned by the Business Development Officer.

* Visit assigned customers, outlets, partners, or client locations regularly.

* Promote company products and services through direct engagement and demonstrations.

* Ensure proper product display, branding, and merchandising standards where applicable.

* Monitor stock availability, usage, or service adoption at customer locations.

Sales Support & Lead Conversion

* Follow up on leads generated by the Business Development Officer and marketing team.

* Assist in converting prospects into active customers through on-site engagement.

* Support pricing discussions and negotiations within approved guidelines.

* Collect orders, service requests, or subscriptions and ensure proper documentation.

Market Intelligence & Feedback

* Gather market information on customer needs, competitor activities, pricing, and trends.

* Report customer feedback, objections, and product performance to the Business Development Officer.

* Identify upselling and cross-selling opportunities during field visits.

Customer Relationship & After-Sales Support

* Build and maintain positive relationships with customers and channel partners.

* Provide basic after-sales support and ensure customer concerns are promptly escalated.

* Follow up on deliveries, installations, or service activations to ensure customer satisfaction.

Reporting & Coordination

* Submit daily and weekly field activity and sales reports.

* Maintain accurate records of visits, sales, and customer interactions in the CRM or sales tracker.

* Work closely with the Business Development Officer to align field activities with growth objectives.

Requirements & Qualifications

* OND/HND/Bachelor’s degree in Business, Marketing, or related field.

* 1–3 years of experience in sales, merchandising, or field sales (tech, FMCG, or services preferred).

* Comfortable with fieldwork, customer visits, and target-driven environments.

* Basic understanding of sales processes and customer engagement.

* Good communication and interpersonal skills.

* Ability to work under minimal supervision.

Key Skills & Competencies

* Field Sales Execution

* Merchandising & Product Presentation

* Customer Engagement

* Reporting & Sales Tracking

* Market Intelligence Gathering

* Team Collaboration

Performance Indicators (KPIs)

* Sales volume and target achievement

* Number of field visits completed

* Lead conversion rate

* Product visibility and placement compliance

* Customer feedback and retention