Sales Executive

Massaya is an established Lebanese wine and arak producer, recognized for its commitment to quality, authenticity, and Lebanese winemaking heritage. With a presence in Lebanon and international markets, Massaya continues to expand its reach while maintaining its distinctive premium positioning.

Massaya is seeking two experienced, dynamic, and results-oriented Sales Executives to strengthen its presence across Beirut, Mount Lebanon, and the Lebanese coastal areas. We are looking for commercially driven professionals with proven experience in wine, spirits, beverage sales, or HORECA and an established network of relationships with key decision-makers in the Lebanese hospitality and retail sectors.

Business Development & Sales

• Prospect and secure new business across restaurants, hotels, bars, beach clubs, nightlife venues, wine shops, and retail outlets.
• Leverage existing industry relationships to open new accounts and expand market penetration.
• Secure wine and arak listings, including wine lists, by-the-glass programs, and retail placements.
• Achieve monthly sales targets and grow sales volumes across the assigned territory.

Account Management & Market Coverage

• Build and maintain relationships with restaurant owners, F&B managers, purchasing managers, sommeliers, and retail buyers.
• Manage existing accounts, conduct regular field visits, and secure repeat orders.
• Monitor stock availability and coordinate orders and deliveries with the internal team.
• Follow up on outstanding payments in coordination with management.

Brand Representation & Market Intelligence

• Represent Massaya professionally and reinforce its premium brand positioning.
• Identify opportunities for tastings, activations, promotional partnerships, and product education.
• Monitor competitor activity, customer feedback, and emerging commercial opportunities.

Reporting & Performance

• Maintain an updated pipeline of prospects, active accounts, and business opportunities.
• Submit weekly reports on client visits, orders, new listings, and sales performance.
• Work with management on territory-specific sales priorities and targets.

trengthen its presence across Beirut, Mount Lebanon, and the Lebanese coastal areas. We are looking for commercially driven professionals with proven experience in wine, spirits, beverage sales, or HORECA and an established network of relationships with key decision-makers in the Lebanese hospitality and retail sectors.

• Minimum 2 years of proven sales experience in wine, spirits, beverage distribution, or HORECA in Lebanon.
• Established professional network across restaurants, hotels, bars, nightlife venues, and/or beverage retail outlets.
• Demonstrated ability to open new accounts, negotiate listings, and generate sales.
• Strong knowledge of the Lebanese hospitality market and its decision-makers.
• Excellent negotiation, communication, relationship management, and organizational skills.
• Proactive, independent, and results-oriented; valid driving license and access to a vehicle.
• Fluent Arabic and English; French is an advantage.

• Opportunity to represent an established Lebanese wine and arak brand.
• Competitive compensation with performance-based incentives.
• A dynamic, collaborative, field-oriented environment with opportunities for growth.