Vice President, Social Media (Disney Experiences )

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The WaltDisney Company is committed to delivering premium contentand experiences to audiencesaround the world. OurMarketing team thrives on partnership, creativity, agility,optimism, and ROI-focused decision-making, bringing fresh and sometimes disruptive ideas to how we build relationships with new audiences and fuel fandom. We are seeking a strategic, creative, and enterprise-mindedVicePresident,Social Media to lead the vision, strategy, operating model, and execution of social mediaacrossDisneyExperiences.

This role requires a bold, forward-thinking leader with deep experience driving transformation through a complex, global, matrixed organization. The Vice President will serve as a senior strategic partner tobusiness and marketing leaders, shaping how Disney Experiences shows up across social platforms throughrelevantstorytelling,compellingcontent,amplification,anddistributionthatmeetsconsumerswheretheyare.Thisleaderwillhelpcreateauthentic,emotionallyresonantworkthatispartofthecultural conversation while driving relevance, reputation, relationships, fandom, and revenue. They willoverseea high-performingteam,influencecross-functionalpriorities, andestablishthestrategicdirection, governance, and capabilities needed to scale best-in-class social engagement acrossthe segment. Our Marketing team thrives onpartnership,creativethinking,nimble execution,optimisticleadership,andROIfocuseddecision-making.

KeyResponsibilities:

Social Strategy &Innovation

• Set the social vision, strategic framework, and operating principles forDisney Experiences, ensuring consistency while enabling market-level relevance and business-specific execution.

• Define and evolve the Disney Experiences social media strategy and voice, aligning priorities across multiple businesses, audiences, platforms, and growth objectives.

• Lead platform-specific and audience-first strategies that drive engagement, communitygrowth, cultural relevance, and measurable business impact.

• Leverage audience insights, performance data, competitive intelligence, and culturaltrendstoinformstrategicprioritiesandinvestmentdecisions.

• Connect Disney Experiences to cultural moments in ways that strengthen brand affinity,deepen fandom, and keep the segmenttop of mind with diverse global audiences.

• Serve as an executive thought leader in the social space, building senior-level relationships with platforms and identifying emerging tools, features, and capabilitiesthatadvancethebusiness.

• Develop strategies that grow, nurture, and activate Disney Experiences fandom acrosscommunities,platforms,andaudiences.

Creative Development &Execution

• Partner with senior business and marketing leaders to translate segment, franchise, andbusinessprioritiesintocompellingsocialstrategiesandplatform-nativecreativeapproaches.

• Provide executive oversight of content strategy, production models,andagencypartnerships to ensure creative excellence, brand integrity, speed, and scalability.

• Championbold,breakthrough,disruptiveideasthatpushtheboundariesofsocialstorytelling and elevate how Disney Experiences connects with fans and consumers.

• Influence cross-functional stakeholders to ensure a clear throughline between businesspriorities, creative strategy, audience needs, and the overall social vision.

Business Growth & Consumer EngagementLeadership

• Translate experience launches, tentpole moments, and always-on priorities into social-first strategies that build demand, deepen engagement, and support broader businessoutcomes.

• Partner closely with Growth, Lifecycle, Product, Analytics, Commercial, and business teams to ensure social strategies are integrated with consumer journeys, launch plans,andaudiencedevelopmentpriorities.

• Use data, insights, and performance measurement to optimize social impact across distinct business KPIs, including reach, engagement, conversion, reputation, monetization, and fandom.

Team Leadership & Operations

• Act as the senior integrator of Disney Experiences editorial strategy, publishing priorities, governance, and operating rhythms across social channels, businesses, and markets.

• Lead,develop,andinspireacollaborative,high-performingteam,buildingthecapabilities, structure, and ways of working required to support evolving business needs.

• Establish performance reporting, executive-level insights, and decision-making forumsthatconnectsocialoutcomestostrategicandbusinesspriorities.

• Oversee agency, vendor, and partner strategies to ensure best-in-class execution, strongaccountability, and optimal useof resources.

Audience Growth &Engagement

• Set enterprise-level KPIs for audience development, content performance, engagement,andbusinessimpact,alignedwithsegmentprioritiesandcorporategoals.

• Advance strategies that leverage UGC, creator behavior, community participation, andorganicword-of-mouthtoamplifyDisneyExperiencesstorytelling.

• Lead innovation initiatives that test emerging platforms, formats, technologies, andearly-stage features withclear learningagendas and scalable application.

• Partner with globaladvertising andcommercial teams toidentify andimplementmonetization opportunities that align with brand, audience, and business priorities.

Qualifications:

• Extensive senior-level experience leading digital, social, integrated, or consumer marketing within a complex, consumer-facing organization, with a demonstratedprogression of increasing scope, scale,andenterprise responsibility.

• Proven track record operating at an executive level as a strategic advisor to seniorbusiness and marketing leaders,with theexecutive presence,judgment, and communication skills to shape decisions and influence enterprisepriorities.

• Demonstrated experience leading multi-layered, high-performing organizations,including developing senior leaders, building organizational capability, setting clearaccountability, and creating aninclusiveculture thatattracts and retainstop talent.

• Experience designing and evolving operating models, organizational structures, governance, and ways of working that enable teams to scale across businesses,functions,markets,andexternalpartners.

• Deep expertise in social and digital ecosystems, including platform strategy, audiencedevelopment,content innovation, creator andcommunity behaviors, culturaltrends, and emerging technologies- withnimble speed, quality and consistency.

• Provenabilitytotranslatebusiness,brand,franchise,andconsumerprioritiesintoanintegrated digital/social strategy and then mobilize teams and partners to deliver againstthatstrategywith speed,quality,andconsistency.

• Demonstrated success leading transformation and change in a global, highly matrixedenvironment,includingaligningstakeholderswithcompetingpriorities,navigating ambiguity, andbuildingconsensus withoutrelyingsolelyondirectauthority.

• Strong business and commercial acumen, with experience connecting digital and social strategies to measurable outcomes such as audience growth, engagement, conversion,reputation, monetization, revenue, and fandom, and using performance data to guideinvestment and priorities.

• Experience overseeing agency, vendor, platform, and strategic partner relationships, withtheabilitytoestablishclearexpectations,driveaccountability,and ensureresourcesaredeployedagainstthehighest-valueopportunities,whilemaintainingbrandintegrityandoptimisticapproachtoproblemsolving.

• Demonstratedabilitytobalancecreativeexcellencewithoperationaldiscipline—championing bold, disruptive ideas while maintaining brand integrity, sound judgment,appropriategovernance,andscalableexecution.

• Global perspective and experience working across diverse audiences, markets, and business models, with the ability to balance enterprise consistency with local relevanceandculturalnuancewithacreativetrackrecordofpresentingcomplexstrategies.

• Exceptional executive communication, storytelling, and influencing skills, with a trackrecord of presenting complex strategies, insights, and recommendations to seniorleadershipandgainingalignmentaroundaclearpathforward.

• Leadswithpartnership,creativity,agility,optimism,andaccountability,andisknownforbuildingtrustedrelationships throughpartnershipacrossfunctionswhilechallenging conventionalthinkingand bringingafreshperspective.

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