Marketing Specialist (AIS PLAY SPORTS)

Become a part of Thailand’s no.1 Digital Service Provider, Who strives to provide best services that help people fulfil their dreams.

We are looking for potential candidates who are eager to learn and grow to join our young talent team.

Job Posting Location

Job Summary

Job Description

Lead AIS PLAY SPORTS marketing across go-to-market strategy, subscription and revenue growth, brand activation, fan engagement, customer journey, content, and sales channels, while managing partnerships, cross-functional execution, budgets, and responding immediately to urgent requirements.

• Develop go-to-market strategies for AIS PLAY SPORTS to drive subscription growth and revenue.
• Develop and execute end-to-end activation campaigns to build sports brand awareness and drive fan and community engagement including watch parties, matchday activities, and promotional events.
• Define target audiences and key messages, and manage integrated sales channels, including direct communication, in-store, online/offline platforms, sales materials, and incentive programs.
• Design and manage the end-to-end customer journey, including implementation, customer Q&A, and inquiries.
• Create content templates across AIS PLAY platforms, including big matches, highlights, and re-runs.
• Monitor sales performance, analyze data, and optimize marketing initiatives to achieve targets.
• Build strong relationships with partners and collaborate with cross-functional teams, including communications, pr, social media, product, regional marketing, and designer.
• Manage marketing budgets and respond promptly to urgent changes and real-time campaign.

Qualifications

·       Bachelor’s degree or higher in Marketing, Business Administration, Communications, Sports Management, or related fields.

·       3–5 years of experience in sports marketing, brand marketing, or marketing activation, preferably in sports.

·       Strong experience in go-to-market strategy and marketing campaigns focused on subscription growth, revenue, and business results.

·       Proven experience in end-to-end sports activation, including fan engagement, watch parties, matchday activities, and promotional events.

·       Strong understanding of customer journeys, sales channels, and integrated online/offline marketing, with experience working with partners, agencies, vendors, or sports rights holders.

·       Strong analytical, project management, communication, and stakeholder management skills, with the ability to manage budgets and optimize campaigns based on performance.

·       Passion for sports, with strong understanding of sports fans and communities, and the ability to work in a fast environment, manage multiple priorities and respond immediately to urgent campaign and matchday requirements. Good command of English.

Recruiter