Marketing Automation Specialist

JOB TITLE:                   Marketing Operations Specialist

REPORTS TO:              Senior Manager, Marketing

DEPARTMENT:             Marketing

LOCATION:                    U.S. Remote

COMPANY BACKGROUND

Prometric (prometric.com) is a global leader in credentialing and skills development, building the workforce of tomorrow across all industries and professions in 180+ countries with the largest testing center footprint of any assessment provider. With more than 30 years of assessment expertise, innovation, and best-in-class solutions, Prometric changes lives to create a better world.

JOB OVERVIEW

We are seeking aMarketing Operations Specialistto manage the technical execution, infrastructure, and data management that power scalable, data-driven marketing campaigns. This role combines campaign implementation, marketing automation platform management, and CRM data governance to ensure accurate targeting, reliable reporting, and measurable funnel impact.

RESPONSIBILITIES                            

Campaign Execution & Automation

• Set up and manage campaigns, emails, re-sends, landing pages, redirects, and completion actions in Pardot, Braze, and Salesforce.
• Configure Pardot Engagement Studio workflows, Salesforce Engagement cadences, and Braze canvases for lead nurturing and client communications.
• Build and maintain campaign logic, triggers, flows, and integrations with Salesforce.
• Monitor campaign performance in real-time, troubleshoot issues, and implement optimizations to maximize results.

Data & Database Management

• Clean, enhance, and import lead, contact, and account lists from events and vendors.
• Clean and segment weekly target lists for our SDR team.
• Execute lead scoring, lifecycle stages, and campaign tracking frameworks.
• Maintain Salesforce, Pardot, and Braze data hygiene, deduplication, and segmentation accuracy.
• Document all marketing workflows, standard operating procedures and best practices.

Reporting & Analytics

• Build and maintain dashboards to support analysis of campaign performance and KPIs.

Systems Administration & Integrations

• Manage day-to-day administration and configuration of Pardot and Braze platforms.
• Troubleshoot automation issues, deliverability challenges, and campaign failure.
• Manage Salesforce, Pardot, and Braze integrations to other applications such as ZoomInfo, Zoom, and website forms.

• Manage profiles and permissions sets for the global marketing teams.
• Collaborate with technical Salesforce team on integrations and enhancements.

QUALIFICATIONS

• Bachelor’s degree in marketing, business, or a related field.
• 4+ years of experience in marketing automation, operations or a similar role.
• Experience with Salesforce and at least one automation platform (e. g., Pardot, Braze, or similar).
• Experience with Salesforce Analytics Studio, Power BI, or similar reporting platforms.
• Familiarity with basic Salesforce administration.
• Deep understanding of data governance, data hygiene, and CRM best practices.
• Experience managing list imports, enrichment tools, and third-party data providers.
• Strong analytical skills and proficiency in Excel.
• Excellent organizational skills, the ability to manage multiple projects simultaneously, and keen attention to detail.
• Effective communicator and collaborator, with the ability to work cross-functionally.
• Preferred: Salesforce Certified Administrator, Salesforce Certified Account Engagement (Pardot) Specialist, and/or Braze Certified Practitioner or higher.
• Preferred: US Eastern time zone.