Deputy Commercial Market Director, North Asia

Job Description:

About this role......

1. Strategic Partnership & Market Planning

• Partner with the Commercial Market Director, North Asia to develop and execute North Asia's commercial strategy and growth agenda.
• Support market strategic planning, market reviews, and commercial planning processes across all North Asia markets.
• Assist in translating regional and global priorities into actionable market strategies and execution plans, using best in class templates and processes
• In conjunction with Business Solutions, assess market opportunities, customer needs, competitive dynamics and emerging industry trends.
• Enable strategic initiatives that strengthen market position, customer value proposition and long-term growth.
• Ensure country plans align with overall business objectives and financial targets.
• Provide thought leadership and commercial recommendations to support executive decision-making.

2. Commercial Performance Management

• Support and maintain robust performance management frameworks for North Asia.
• Monitor business performance across revenue, gross margin, profitability, pipeline, retention and growth metrics.
• Lead monthly and quarterly business reviews with market leadership teams.
• Analyse performance outcomes, identify risks and ensure corrective actions are implemented.
• Develop executive dashboards and reporting frameworks that provide visibility and actionable insights.
• Monitor progress against  strategic priorities and commercial commitments.
• Support investment decisions through rigorous commercial evaluation and business case analysis.
• Manage reporting calendars, action trackers and governance documentation to ensure timely follow-up of leadership decisions.

3. Leadership of Market Performance

• Work closely with country leaders and market leads to drive strong business performance.
• Act as a trusted advisor and sounding board to the North Asia leadership team.
• Foster a culture of accountability, ownership and execution excellence.
• Professionally and constructively challenge assumptions, plans, forecasts and business outcomes.
• Ensure market leaders maintain focus on agreed priorities, customer growth and business performance.
• Support development of high-performing leadership capability across North Asia.

4. Financial Planning & Business Analytics

• Partner closely with Finance Business Partner to support budgeting, forecasting and long-range planning processes.
• Review financial, commercial and operational data across North Asia.
• Produce actionable insights to support decision-making and resource prioritization.
• Monitor market performance trends and identify opportunities for revenue acceleration and margin improvement.
• Ensure management reporting is accurate, timely and focused on critical business priorities.
• Prepare executive-level materials for regional and global leadership reviews.

5. Commercial Governance & Operational Excellence

• Establish strong governance disciplines and operating rhythms across the North Asia leadership team.
• Lead strategic planning reviews, operational reviews, pipeline reviews and leadership meetings.
• Drive consistency in business planning, reporting, forecasting and execution practices.
• Improve commercial effectiveness through streamlined processes and enhanced operational discipline.
• Monitor strategic initiatives and ensure milestones, deliverables and outcomes are achieved.
• Support implementation of commercial best practices and standards.
• Create transparency around business priorities, resource allocation and execution progress.

6. Cross-Functional Leadership

• Lead complex strategic initiatives requiring coordination across multiple functions and markets.
• Ensure client commitments and business priorities are effectively executed.
• Facilitate collaboration and best-practice sharing across North Asia.
• Remove organizational barriers that may impede delivery of strategic goals.

7. Acting Market Director Responsibilities

• Serve as the delegated leader of North Asia during Market Director absences.
• Provide leadership oversight for commercial matters.
• Chair leadership meetings and executive reviews when required.
• Make informed business decisions in alignment with delegated authority.
• Ensure continuity of strategic execution and stakeholder management.
• Represent North Asia with regional and global leadership teams as needed. 

You might fit for the role if you have...…

• Bachelor degree in Business or replated discipline
• 12 years or above experience incommercial leadership, P&L ownership, strategy, business operations, or general management
• Proven track record in driving revenue growth, business performance, and strategic planning.
• Strong understanding of local market dynamics, customer behaviour, and commercial landscape.
• Experience within financial services, payments, loyalty, travel, hospitality, or customer engagement sectors is preferred.
• Demonstrated success in leading cross-functional initiatives and influencing senior stakeholders in matrix organisations.
• Strong financial management, forecasting, business analytics, and operational excellence capabilities.
• Excellent leadership, communication, negotiation, stakeholder management, and team development skills.
• Excellent command in English

About us: Our story

Collinson Group is a global leader in driving loyalty and engagement for many of the world’s largest companies. Predominantly through the provision of travel related benefits within a market leading digital travel ecosystem. The group offers a unique blend of industry and sector specialists who together provide market-leading experience in delivering products and services across four core capabilities: Loyalty, Lifestyle Benefits and Insurance.

The group provides unrivalled insight and expertise around affluent consumers and frequent travellers, creating and delivering products and services now accessible to over 400m end consumers.

We have more than 25 years’ experience, with 28 global locations, servicing over 800 clients in 170 countries, employing 1,800 people.

We have been bringing innovation to the market since inception – from launching the first independent global VIP lounge access Programme, Priority Pass to being the first to sell direct travel insurance in the UK through Columbus Direct and creating the first loyalty agency of its kind in the travel sector with ICLP. Today we still invest heavily in innovation to ensure that we continue to deliver superior customer experiences.

Key clients include: Visa, Mastercard, American Express, Cathay Pacific, British Airways, LATAM, Flying Blue, Accor, EasyJet, HSBC, Chase, HDFC.

Our mission is focused on doing good beyond profit, which for us means we seek out opportunities for our people to share in our success and that we give back to the communities and people within which we work.

Never short of ambition, the success of our business is delivered through the diverse and talented team of over 1,800 colleagues globally.

Equal Opportunities: Our commitment to inclusion

Collinson is an equal opportunity employer and welcomes differences in all their forms including: colour, race, ethnicity, gender identity, sexual orientation, neurodivergence, family status, age, individuals with disabilities and people from all backgrounds, cultures and experiences as we strongly believe this contributes to our on-going success.

We are focused on continually evolving our purpose driven, high performing culture, providing an environment where our people have the opportunity to achieve their full potential and do interesting and meaningful work. Our company values are: Act smarter, Do the right thing, One team and Be insight led. These help guide everything we do internally in terms of how we think, act and interact, right through to how we deliver value to our customers and clients.

If you need any extra support throughout the interview process, then please email us at recruitment@collinson.com

Reward & Benefits: What's in it for me?

You can look forward to a competitive salary and benefit plan including but not limited to:

• Hybrid work arrangement (work from home/office)

• Medical & Life Insurance

• Flexible Benefits

• Free Priority Pass Membership (unlimited airport lounge access)