
Global Category Leader – Creative & Advertising / Responsable Catégorie Achats Création & Publicité
- SAS
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Title:
Global Category Leader – Creative & Advertising / Responsable Catégorie Achats Création & PublicitéCompany:
Ipsen Pharma (SAS)
About Ipsen:
Ipsen is a mid-sized global biopharmaceutical company with a focus on transformative medicines in three therapeutic areas: Oncology, Rare Disease and Neuroscience. Supported by nearly 100 years of development experience, with global hubs in the U.S., France and the U.K, we tackle areas of high unmet medical need through research and innovation.
Our passionate teams in more than 40 countries are focused on what matters and endeavor every day to bring medicines to patients in 88 countries. We build a workplace that champions human-centric leadership and fosters a culture of collaboration, excellence and impact. At Ipsen, every individual is empowered to be their true selves, grow and thrive alongside the company’s success. Join us on our journey towards sustainable growth, creating real impact on patients and society!
For more information, visit us athttps://www.ipsen.com/ and follow our latest news onLinkedInandInstagram.
Job Description:
TheGlobal Category Leader – Creative & Advertising is responsible for defining and deploying global and regional procurement strategies for creative, advertising, and digital agency services, enabling marketing effectiveness, commercial value delivery, and consistent execution across markets.
The role is responsible for designing and deploying a high-performing, scalable, and innovative agency ecosystem, ensuring strong affiliate-level adoption while balancing global consistency with local relevance.
Reporting to the Senior Director – Global Marketing Procurement, the role acts as a strategic partner to Global Marketing stakeholders (GPPS and Neurosciences brand teams) while ensuring strong collaboration with regional procurement and the brands' affiliate network (including North America).
WHAT -Main Responsibilities & Technical Competencies
Global & Regional Category Strategy with Affiliate Impact
- Be accountable for end-to-end Category Management for Creative & Advertising services, including strategy, sourcing, supplier performance, governance, and value delivery at global and regional levels.
- Define and leadglobal and regional sourcing strategies supporting creative, advertising, and digital/content production services, in close partnership with Global and Affiliate Marketing / Brands leadership (incl. North America)
- Determine themost relevant level of strategy (global vs. regional) to best supportbrand ambition, agency models, and market needs.
- Ensure strategies delivertangible value at the affiliate level(including North America), are scalable across markets, and balanceglobal consistency with local relevance.
- Align strategies withbrand lifecycle stages (pre‑launch, launch, maturity) andtherapeutic priorities, including Neurosciences.
- Maintain a strong understanding of the external landscape, key market trends, and emerging innovations, and translate these into recommendations to continuously evolve the category strategy.
- Lead strategic sourcing and negotiations for majorengagements (>€300k), including global framework agreements, rate cards/pricing models, and performance-based contracts.
Value Delivery & Deployment Across Affiliates
- Design and continuously improve the agency ecosystem (rosters, hubs, modular models), including scope of work structures and commercial frameworks that enable innovation, speed, and consistency across markets
- Ensureeffective deployment and adoption of global and regional frameworks across affiliates
- Monitorvalue realization and performance across regions (North America, EMEA, JAPAC & LATAM)
- Leverage spend analytics, supplier benchmarking, and market intelligence to identify value creation, innovation, and risk mitigation opportunities across the Creative & Advertising category.
Business Partnering & Affiliate Network Leadership
- Animate and enable the International and NA Procurement Business Partner community through regular category updates, best‑practice sharing, and structured communication to support consistent execution and continuous improvement.
- Act as astrategic partnerto Global Brands Leaders, influencing investment strategies, agency ecosystems, and omnichannel execution
- Build and lead a global Creative & Advertising Procurement Affiliate Network, anchored at affiliate level across North America, EMEA, JAPAC & LATAM to influence agency selection and ways of working, and to ensure adoption of strategies and models.
- Drive affiliate impact and network engagement by capturing feedback, sharing best practices, and supporting resolution of key affiliate challenges related to agency services.
Supplier Ecosystem, SRM & Industrialization
- Define and lead ahigh performing global Supplier Relationship Management (SRM) and ecosystem strategy across Creative & Advertising.
- Establishstrategic supplier partnerships supported by clear performance management, innovation roadmaps, and continuous improvement in service quality, cost efficiency, and innovation.
- Design and deployindustrialized, scalable supplier models, including standard service packages, rate cards, benchmarking tools, and volume based commercial frameworks, ensuring consistent, high quality delivery across regions and sustainable value creation
Execution Model Alignment (SSC Integration)
- Ensure global category strategies are fully aligned withShared Service Center (SSC) execution models.
- Enable efficient and consistent execution through the deployment ofstandard playbooks, RFP templates, and clear sourcing frameworks.
- Continuously improveexecution efficiency and end‑user experience to support scalable and reliable delivery across markets.
Governance, Compliance & Performance
- Ensurestrong governance and compliance through enforcement of supplier panel usage, standardized processes (sourcing Threshold), and contract adherence.
- Ensure compliance with Procurement policies, sourcing thresholds, governance frameworks, and ESG commitments, embedding responsible sourcing and sustainability principles into category strategies and execution.
- Define and negotiate Global framework agreements, Rate cards & Performance-based contracts
- Monitorperformance and value delivery, including savings realization, SLA compliance, and stakeholder satisfaction.
- Act as theescalation point for supplier issues, adoption challenges, and service delivery risks, ensuring timely resolution and continuity of service.
Global Category Leader – Creative & Advertising / Responsable Catégorie Achats Création & Publicité · Beaufour Ipsen Farmaceutica Ltda