DL
RTCDP implementation Specialist
Diverse Lynx India
🇺🇸 United States
On-site
2 weeks ago
- Adobe
- GDPR
- CCPA
2 weeks ago
- Implement and manage Adobe Real-Time Customer Data Platform (RTCDP) and Adobe Experience Platform (AEP) solutions.
- Design and configure XDM schemas, datasets, identity namespaces, merge policies, and profile unification aligned with enterprise data models.
- Build and manage audiences, segments, and customer profiles, including identity resolution and stitching of known and anonymous users using Web SDK.
- Implement and maintain Adobe Customer Journey Analytics (CJA), including data views, attribution models, journey reporting, and audience-based insights.
- Translate business requirements such as acquisition, nurture, retention, ABM, and event engagement into scalable audience and measurement frameworks.
- Lead Web SDK implementation, tag management, event tracking strategy, schema design, and data layer governance across digital properties.
- Ensure compliance with GDPR, CCPA, CAN-SPAM, consent management frameworks, data retention policies, and DSAR processes.
- Manage governance labels, consent enforcement, audience QA, and activation readiness processes.
- Collaborate with business, analytics, marketing, and technical teams to deliver customer data and personalization initiatives.
- Adobe Experience Platform (AEP)
- Adobe Real-Time CDP (RTCDP)
- Adobe Customer Journey Analytics (CJA)
- Adobe Campaign Classic (Business Practitioner & Developer)
- Web SDK Implementation
- Identity Resolution & Profile Stitching
- XDM Schema Design
- Audience Creation & Segmentation
- Tag Management & Data Layer Governance
- Consent Management & Data Governance
- Customer Profile Unification
RTCDP implementation Specialist · Diverse Lynx India