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Lead tech & strategy solutions engagements across multi-functional workstreams; data management platform (DMP - AAM) or customer data platform (RT-CDP), offline data onboarding, analytics, and digital media campaigns. • Gain an in-depth knowledge of client's advertising platform and architecture needs, online business model, and online marketing strategy • Gather, document, and help form/guide client business requirements, key performance indicators and other functional and/ or technical requirements • Work with the internal teams and client stakeholders to develop solutions/use cases to meet client's unique requirements, which include combinations of data, technology, partners, data integrations and analytics. • Design customized solutions and technical tag implementation strategies • Generate customized code and assist with its implementation and deployment • Support client's developers and third parties throughout the implementation and integration processes • Validate and debug implementation and follow through on issues until resolved • Advice key stakeholders and drive client success based on clients most important business drivers • Produce reporting and content aligned to client's digital advertising KPI's and facilitate the reporting and analysis activities with client resources • Interact frequently with clients via phone, email, and/or in-person—including interaction with marketers, analysts, web developers, and C-level executives • Communicate confidently and pro-actively with customers throughout the project lifecycle • Manage multiple client engagements simultaneously • Manage customer expectations appropriately and keep projects on schedule and within scope • Become an expert in the use of Adobe products and the methods by which they can be used to effectively optimize online businesses • Work to educate clients on the best practices in relation to their specific industry and key business requirements
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