Research Analyst

Analyst, Line & Price (NIQ BASES) 

About NIQ BASES 

As a division of NIQ, BASES is a market leader in consulting for marketers of new products.  Major manufacturers rely on us to evaluate their new product ideas, accurately predict sales and increase the brand’s potential by helping marketers make decisions at critical stages of the new product development process. We conduct studies on over 10,000 new product ideas per year. We offer a highly stimulating, challenging, yet casual work atmosphere.   

Position Description 

As an Analyst, Line & Price, you will help develop the Nielsen Innovation Practice business by executing marketing research studies for our clients.  You will be responsible for compiling, analyzing and interpreting marketing research data, writing client reports and constructing client presentations with a high degree of independence. You will generate highly polished analyses, summarizing conclusions and recommendations in a precise, client friendly manner.  You will support the Line & Price team in driving revenue by delivering excellent project work that will result in repeat business with our clients.   

While we seek candidates with proven analytical skills, we provide extensive training to give our Analysts the subject matter expertise to function effectively in our business.  This includes training regarding choice-based research methods, designing and analyzing market research, and delivering high impact consultative presentations to our clients. 

Responsibilities 

• Project Execution & Management (85%) 
• Ownership of end-to-end execution (creation through finalization of inputs and deliverables) 
• Knows L&P study processes and initiates steps without prompting 
• Independently and correctly utilizes BASES L&P Tools 
• Ensures internal and external deadlines are met 
• Collaborates effectively with Ops team members, Statisticians, etc 
• Identifies questions/issues and proactively seeks solutions 
• Effectively uses resources 
• Additional Responsibilities (15%) 
• Client Management / Consulting 
• Writes consultative report drafts using study data and client objectives 
• Attends client meetings and presentations, providing appropriate support materials 
• Is able to give simple presentations internally 
• Develops understanding of connection between scoping, study designs, and client needs 
• Methodological Expertise 
• Develops foundational understanding of the L&P services, methodology, and underlining theories 
• Develops understanding of Core BASES services 
• Develops familiarity with NIQ assets 
• Leadership / Team Collaboration 
• Is a good team player 
• Effectively leverages support functions 
• Adopts and efficiently executes the processes in place 

Qualifications & Success Factors 

• Analytical proficiency 
• Intellectual curiosity 
• Strong communication skills 
• Strong organizational skills 
• Strong time management skills 
• Strong detail orientation 
• Self-starter with proactive mindset 
• Solution-oriented mindset 
• Post Graduate degree with a minimum overall GPA of 3.0 or higher 
• Proficiency in Microsoft Office Suite 

Our Benefits

• Flexible working environment
• Volunteer time off
• LinkedIn Learning
• Employee-Assistance-Program (EAP)

NIQ may utilize artificial intelligence (AI) tools at various stages of the recruitment process, including résumé screening, candidate assessments, interview scheduling, job matching, communication support, and certain administrative tasks that help streamline workflows. These tools are intended to improve efficiency and support fair and consistent evaluation based on job-related criteria. All use of AI is governed by NIQ’s principles of fairness, transparency, human oversight, and inclusion. Final hiring decisions are made exclusively by humans. NIQ regularly reviews its AI tools to help mitigate bias and ensure compliance with applicable laws and regulations. If you have questions, require accommodations, or wish to request human review were permitted by law, please contact your local HR representative. For more information, please visit NIQ’s AI Safety Policies and Guiding Principles: https://nielseniq.com/global/en/info/niqs-ai-safety-policies/

About NIQ

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.

For more information, visit NIQ.com

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Our commitment to Diversity, Equity, and Inclusion

At NIQ, we are steadfast in our commitment to fostering an inclusive workplace that mirrors the rich diversity of the communities and markets we serve. We believe that embracing a wide range of perspectives drives innovation and excellence.  All employment decisions at NIQ are made without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, or any other characteristic protected by applicable laws. We invite individuals who share our dedication to inclusivity and equity to join us in making a meaningful impact. To learn more about our ongoing efforts in diversity and inclusion, please visit the https://nielseniq.com/global/en/news-center/diversity-inclusion