Recurrent Staff Employee - Marketing & Communications

Introduction

About TTUHSC

Visa Information

Major/Essential Functions

• Develop and maintain GUIDE program materials (brochures, flyers, one-page referral guides, website content, social media posts) in plain language, in English and Spanish.
• Make sure all beneficiary-facing materials follow CMS GUIDE Model marketing and communication requirements and TTUHSC branding and compliance policies; route materials for review and approval before use.
• Keep up program content across clinic, TTUHSC, and Garrison Institute on Aging channels.
• Track and report marketing activity and its reach (materials distributed, events held, inquiries generated).
• Plan and attend outreach events such as health fairs, senior centers, churches, caregiver support groups, and Area Agency on Aging and Alzheimer's Association events across Lubbock and the surrounding rural counties.
• Give short presentations on dementia care, caregiver support, and GUIDE services (care navigation, caregiver education, 24/7 support line, respite benefits) to community groups and families.
• Build and maintain relationships with community partners, including home health agencies, adult day programs, faith communities, senior living communities, and county extension offices.
• Keep a calendar of outreach activities and a contact log of community partners.
• Conduct outreach to primary care practices, rural health clinics, FQHCs, hospitals, and discharge planners to explain the program and how to refer.
• Develop and share referral tools and workflows that fit the clinic's intake process (e.g., a referral checklist emphasizing traditional Medicare, established PCP, and dementia diagnosis or workup need).
• Follow up with referring providers to close the loop and strengthen ongoing referral relationships.
• Track referral sources and volume so outreach can focus on the partners that generate referrals.
• Contribute recruitment and outreach data to GUIDE program reports and internal quality metrics.
• Collaborate with care navigators, clinicians, and the clinic director on enrollment targets and outreach strategy.
• Coordinate with the clinic's research team so families interested in studies are appropriately referred, keeping GUIDE clinical services and research recruitment clearly separate.
• Maintain HIPAA compliance and confidentiality in all communications.

Occasional Duties

• Perform other related duties as assigned.

Required Qualifications

Preferred Qualifications

• Experience developing and implementing marketing, communications, community outreach, or public education initiatives, preferably in a healthcare, academic, nonprofit, or community-based setting.

• Experience creating brochures, flyers, presentations, website content, social media posts, and other educational or promotional materials.

• Bilingual proficiency in English and Spanish, with the ability to communicate effectively with diverse populations and assist in developing culturally appropriate outreach materials.

• Experience coordinating community outreach events, delivering presentations, and engaging with community organizations, healthcare providers, and other stakeholders.

• Knowledge of dementia, Alzheimer’s disease, caregiver support services, aging-related programs, or community-based healthcare resources.

• Familiarity with healthcare referral processes, patient navigation, care coordination, and provider relationship development.

• Experience establishing and maintaining partnerships with healthcare organizations, community agencies, senior services, faith-based organizations, and rural health providers.

• Familiarity with healthcare privacy requirements, including HIPAA, and the ability to maintain confidentiality when handling sensitive information.

• Knowledge of healthcare marketing and communications compliance requirements, with the ability to follow institutional branding standards and established review and approval procedures.

• Experience maintaining outreach records, tracking referral sources, monitoring engagement metrics, and preparing reports to evaluate program activities and outcomes.

Benefits

• Health Plans + Supplemental Coverage Options –Individual health insurance provided at no cost for full-time team members
• Paid Time Off – Including holidays, vacation, sick leave and more
• Retirement Plans
• Wellness Programs
• Certified Mother-Friendly Workplace

Pay Statement

EEO Statement

Jeanne Clery Act

• Position Description: A job involving an appointment for infrequent temporary work where the employee is called in as needed.
• Required Attachments: Resume / CV
• Job Type: Part Time
• Pay Basis: Hourly
• Pay Grade Minimum: 20.00
• Pay Grade Maximum: 30.00
• Grant Funded?: No
• Travel Required: Up to 25%
• Shift: Day
• Schedule Details: M-F8-5; some weekends and after hours as needed
• Does this position work in a research laboratory?: No