Recruitment Marketing Sr. Specialist or Manager - Public Sector

Job Description:
What You'll Be Doing & Why It Matters (Core Responsibilities)
The Talent Marketing Team is looking for a data-driven Talent Marketing Manager or Senior Specialist to execute regional employer branding and talent marketing initiatives for our AMER Public Sector business. This role is dedicated to running impactful multi-channel campaigns that position our company as an employer of choice for talent supporting government, military, aerospace, and missionforce related sectors.
Because public sector hiring involves highly technical personas and strict regulatory environments, this role requires an individual who is exceptionally process-driven, has an immaculate attention to detail, and possesses a strong curiosity to understand this unique audience. You must be committed to executing multiple campaigns on tight deadlines to help us attract the people who are ultimately powering the public good.

In this role, you'll get to:

• Execute Public Sector Lead Generation: Implement and run talent lead generation campaigns across specialized channels—including digital, social, email, paid industry programs, clearing/clearance events, webinars, and public sector partnerships.
• Manage the Lead Lifecycle: Oversee the day-to-day lead management process from initial capture and database hygiene to recruitment follow-up. Partner with Recruiting, Corporate Marketing, and Employee Success to track and improve lead quality.
• Coordinate High-Impact Events: Collaborate across teams to organize and execute marquee Talent Marketing events (both in-person and virtual) tailored to the public sector persona, managing timelines, venue logistics, and promotional communications.
• Promote a Mission-Driven Culture: Convey the deep fulfillment experienced by employees powering the public good. Authentically promote our unique strengths and impact-driven corporate culture to establish a strong, compliant employer brand in the marketplace.
• Analyze & Report on Performance: Measure, analyze, and report on campaign metrics to Corporate Marketing, Recruitment, and Public Sector business leadership to continuously optimize outcomes.
• Optimize with AI: Leverage cutting-edge AI and marketing automation tools to improve daily workflows, campaign copywriting, productivity, and targeting precision.
• Maintain Cross-Functional Alignment: Partner closely with managers, recruiting teams, and corporate marketing to ensure highly precise messaging, timing, and compliance across email, web personalization, and advertising.
• Create Assets & Content: Develop tailored, candidate-focused talent marketing content, resource guides, social media status updates, and digital assets that resonate with government and military-adjacent professionals.

Role Requirements

• 5–7 years of experience in Talent Marketing, Recruitment Marketing, Demand Generation, or Digital Marketing (experience in a B2B technology or government-contracting environment is a plus).
• High Attention to Detail: Proven track record of following specific, rigid processes and navigating detailed workflows—essential for the highly regulated public sector environment.
• Persona Curiosity: A str