Marketing Manager

Gigalogy is a Tokyo-based AI company focused on transforming how businesses utilize Artificial Intelligence to enhance customer satisfaction. Our AI platform delivers turnkey solutions that can be seamlessly integrated into any application, ensuring minimal effort and maximum impact.

Our flagship product,Maira, is a comprehensive AI services platform offering a wide range of AI-based capabilities — from personalization for e-commerce to AI advisors, AI voice, AI image fusion, and AIOps. We aim to revolutionize digital experiences by supporting companies in building a clear AI vision and long-term strategy.

We are on a mission to expand our footprint acrossBangladesh as well as global markets, and we need a strategic, hands-on Marketing Manager to lead this growth.

We are looking for aMarketing Manager to join our team inDhaka and own the full spectrum of marketing — from brand building to digital campaigns to offline activations — across both local and international markets.

About the Role

As Marketing Manager, you will ownboth online and offline marketing — building Maira's brand, driving customer acquisition, and accelerating growth acrossBangladesh as well as global markets. You will craft marketing narratives for bothB2B decision-makers (e-commerce owners, IT leaders, operations managers) andB2C audiences who interact with Maira's AI-powered features directly.

This role demands bothstrategic thinking (brand identity, positioning, multi-market expansion) andhands-on execution (campaigns, channels, analytics). You will work closely with product, sales, and leadership teams to translate Maira's AI capabilities into compelling marketing narratives that resonate across diverse markets.

Key Responsibilities

Brand Building & Strategy

• Define and build theMaira brand identity — positioning, voice, personality, and visual language — ensuring consistency across all markets and touchpoints.
• Developvalue propositions and messaging frameworks tailored to each market and product line.
• Position Maira as atrusted AI partner — emphasizing ease of integration, measurable business impact, and data security.
• Plan and manage theannual and quarterly marketing calendar aligned with business objectives and product launches.

Digital Marketing

• Plan and executemulti-channel digital campaigns — paid search, social media (LinkedIn, Meta, X, TikTok), display, and retargeting.
• DriveSEO and content marketing — create thought leadership content around AI trends, e-commerce personalization, and AI operations.
• Manageemail marketing and automation workflows for lead nurturing and customer engagement.
• Oversee website performance, landing pages, andconversion rate optimization (CRO) — driving demo signups.
• Runperformance marketing campaigns optimizing for CAC, LTV, and ROI. Createproduct-specific campaigns for each Maira service.

Offline Marketing & Activations

• Plan and executeoffline marketing initiatives — industry events, trade shows, conferences, and exhibitions relevant to AI, e-commerce, retail technology, and enterprise IT.
• Buildpartnership and channel marketing programs with industry associations, Chambers of Commerce, and trade bodies.
• ManagePR and media relations — press releases, media outreach, and relationships with journalists and publications in Bangladesh and international markets.
• Organizeproduct demos, workshops, and community events to drive awareness and adoption.

Multi-Market Expansion

• Developmarket-specific GTM strategies for Bangladesh and global target markets — accounting for cultural, linguistic, regulatory, and industry differences.
• Overseecontent localization and cultural adaptation of marketing materials for each target market.
• Conductmarket research and competitor analysis to identify opportunities and positioning advantages.
• Build relationships withlocal partners, agencies, and vendors in each market to support execution.

Growth, Analytics & Reporting

• Establish and trackmarketing KPIs — acquisition, conversion, engagement, brand awareness, and revenue impact.
• Analyzecampaign performance and customer acquisition funnel across all channels and markets, with actionable optimization insights.
• Manage themarketing budget across markets and channels, ensuring efficient allocation and ROI.

Cross-Functional Collaboration

• Collaborate withProduct, Sales, and Customer Success teams to align marketing with product launches, sales pipelines, and retention goals.
• Coordinate withexternal agencies, freelancers, and vendors for design, content, video, and event production.

Required Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field (or equivalent practical experience).
• 4+ years of marketing experience, with at least2+ years at a technology, SaaS, AI, or software company.
• Proven experience inboth digital and traditional marketing.
• Demonstrated experience inbrand building — defining brand identity, positioning, and messaging.
• Experience developing and executinggo-to-market (GTM) strategies.
• Strong understanding ofSEO, SEM, social media marketing, content marketing, and email marketing.
• Experience managingpaid advertising campaigns with budget responsibility.
• Experience withmarketing analytics tools (Google Analytics, Meta Business Suite, or similar).
• Excellentwritten and verbal communication in English.
• Stronganalytical and project management skills.
• Ability to work in afast-paced startup environment and adapt quickly to changing priorities.

Preferred Qualifications

• Experience marketingAI products, SaaS platforms, or subscription-based software to B2B and B2C audiences.
• Experience launching or scaling products ininternational markets.
• Cross-cultural marketing experience — adapting messaging, tone, and channels for different cultural contexts.
• Experience marketing toe-commerce, retail technology, or enterprise IT audiences.
• Hands-on experience withmarketing automation and CRM platforms (HubSpot, Salesforce, Mailchimp, or similar).
• Experience managingexternal agencies, vendors, and marketing budgets.
• Experience withevent marketing and PR — trade shows, conferences, and media outreach.
• Professional certifications inGoogle Ads, Google Analytics, HubSpot, Meta Blueprint, or similar.

What We Offer

• An opportunity to work with aTokyo-based startup and contribute to a truly innovative AI-based service.
• A meaningful role in buildingreal-world AI products with global market reach — not just prototypes.
• A collaborative, people-focused work environment where contributions are visible and valued.
• Salary range: BDT70,000 – 120,000 per month(based on experience and assessment results)
• Salary review: Twice a year
• Performance bonus: Twice a year
• Comprehensive health insurance
• Complimentary meals and snacks
• Working days: Sunday – Thursday (Hybrid)
• Working hours: 9:00 AM – 6:00 PM (BDST)
• Office location: 3rd & 4th Floor, House 1148, Road 9/A, Avenue 10, Mirpur DOHS, Dhaka-1216, Bangladesh.