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AB

RB - RP&F - Fees:One Axis Cross Sell Team

Axis Bank
  • 🇮🇳 India
  • On-site
  • 2 months ago

Job Description – Assistant Vice President (AVP)

Role Purpose
Drive insurance cross-sell (Life & General) across subsidiaries through assisted and digital channels.

Key Responsibilities
Business Delivery
   • Drive LI & GI fee targets across subsidiaries
   • Build product-specific sales programs (Term, ULIP, Health, Credit Life, etc.)
Channel Enablement
   • Enable subsidiary channels (e.g., Axis Finance, Axis Securities) to cross-sell: 
   • Insurance for loan customers, investors, salaried segments 
   • Design training modules and sales playbooks
Campaigns & Targeting
   • Execute customer segmentation and targeted campaigns
   • Drive insurance penetration in under-covered segments
Digital Integration
   • Support embedding insurance journeys in digital platforms
   • Drive micro-insurance / bite-sized offerings (e.g., via Freecharge) 
Governance
   • Track mis-sell, persistency, and FLC metrics
   • Ensure compliance with regulatory and partner standards

Key requirements 
   • Strong execution focus with ownership mindset 
   • Ability to work across multiple stakeholders and platforms 
   • High orientation towards data, governance, and compliance 
   • Experience in TPP / insurance / forex / investments preferred

RB - RP&F - Fees:One Axis Cross Sell Team · Axis Bank

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