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AB

RB-LS:AMM - Acquisition Marketing & Merchandising

Axis Bank
  • Location not stated
  • Manager or above
  • 1 week ago
1 week ago
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Acquisition Marketing & Merchandizing Manager
(NTB LIABILITY SALES)
INTERNAL USAGE:
No. of Vacancies: Manager:Head – Campaigns & Worksites
Is a Team leader?NTeam Size: 
Grade:Assistant Manager – Sr. Manager
Business:Retail BankingDepartment: Liability SalesSub-Department:NA
Location:Across 7 Cities (Delhi, Mumbai, Bangalore, Chennai, Hyderabad, Pune, Ahmedabad)
About Liability Sales
The Liability Sales department focuses on the liability acquisition, assets and retail forex business for the bank. The department drives business from 2700+ branches and is responsible for sourcing of retail and corporate deposits, salary and non-salary accounts, trust accounts and forex Business with a view to increase the retail book of the bank.   
About the Role
Acquisition Marketing and Merchandising Managers who will be responsible for identifying avenues to increase throughput at touchpoints for Axis Corporate Salary and Affluent businesses (Burgundy + Burgundy Pvt). Key Corporate Salary initiatives include corporate & corporate park activations and creation of networking opportunities with corporate Chief Decision Makers (CDM) for strategic results. Golf, luxury brand partnerships & entrepreneur associations are central to affluent acquisition. Incumbent’s responsibility will include having a city level view of planned engagements, clients/contacts’ engaged, 30/60/90D results tracking, expense management and adherence to controls & compliance requirements. The incumbent should stay abreast of developments within their own field and contribute to directional strategy. 
Key Responsibilities
  • Acquisition view: Build and maintain conduit for streamlined flow of acquisition funnel from corporates and affluent partnerships while maintaining optimal cost of acquisition
  • Networking : Create unique and engaging events for corporate senior management (CDM) networking – key avenue for informal introduction and onboarding target corporates
  • Relationship view: Continued CDM engagement at legacy corporates to deepen the relationship
  • Strategic view: Leverage the affluent partnerships to table unique experiences to Suvidha CDMs and top management
  • Promote Collaboration : Leverage internal partnerships with Branch, SKY and service teams at events
  • Coverage: Ensure high quality execution and drive all events on the ground
  • Vendor Management, Cost Management, Event Management & Execution Excellence
  • Discipline in training, certifications, HR related time lines adherence

Controls

  • Monthly reiteration of Dos and Don’ts and create a strong culture of controls and compliance within the team.
  • Keep the team updated on lessons learnt 
  • Ensure all events approvals are secured proactively & as per  process
Qualifications

Optimal qualification for success on the job is:

  • Graduate/ Post graduate from a recognized institute
  • 5-10 years in a relevant role/ BFSI sector
Role Proficiencies:

For successful execution of the job, the candidate should possess the following:

  • Strong leadership skills
  • Strong relationship skills
  • Collaborative approach

•      Superior planning, organizing, strategic thinking capabilities 

  • Digital platform competency
  • Ability to break complex/abstract goals into small executable parts
  • Strong communication and presentation skills
  • Vendor Management, Event Management
  • Execution Excellence

Other : Strong Executive Presence

 

RB-LS:AMM - Acquisition Marketing & Merchandising · Axis Bank

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