Lead Marketing Manager Training

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us toBE DRIVEN in our performance,BE VIBRANT in our sporting legacy,BE TOGETHER in our team spirit, and to let our individual talent and experience shine. Applying for a job at PUMA is easy.

Simply clickAPPLY ONLINE and follow the steps to upload your application.

YOUR MISSION

• Lead theglobal Training marketing direction with a strong focus on strategic key account, ensuring alignment with brand and commercial priorities
• Drivego-to-market execution including product storytelling, seasonal campaigns, and account-specific activation plans
• Act asconsumer and category expert, translating Training and fitness trends into relevant marketing initiatives
• Partner with Product, Merchandising, and Sales to align onproduct pipelines, key franchises, and account growth opportunities
• Owncategory and account performance tracking, leveraging sell-in, sell-through, e-commerce, and retail insights
• Identifygrowth opportunities and risks, translating them into targeted marketing actions for the key account
• Develop and delivertailored global-to-account toolkits, enabling strong and consistent execution
• Ensureintegrated activation across all touchpoints, with a strong emphasis on key account excellence (digital, retail, e-com)
• Collaborate closely with regional teams and the key account to ensurelocally relevant execution and feedback loops
• Monitorcompetitive activity within the account landscape to inform strategy and differentiation
• Supportbudget management, KPI tracking, and performance optimization with a focus on account impact.

YOUR TALENT

• 8+ years of experience in sport or lifestyle marketing withstrong category and/or key account focus
• Proven track record indeveloping impactful go-to-market plans, ideally with exposure tomajor wholesale or strategic accounts
• Strong ability to translatebusiness, product, and account needs into consumer-facing marketing
• Solid understanding ofretail environments, e-commerce, and account-specific dynamics
• Experience working withcross-functional and external partners, including key accounts
• Data-driven mindset with the ability to turn insights into actionable plans.

PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex,

gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at

PUMA and we do not tolerate any form of harassment or discrimination.

At PUMA, every application is reviewed by real people who are committed to fairness, transparency, and equal

opportunity - no matter your background, identity, or experience.To ensure our process stays true to these values, no automated systems or AI tools are used to make hiring decisions. Every decision is made by real people -with real judgment and accountability. We may use functions supported by Artificial Intelligence (AI) to carry out isolated organizational steps, such as scheduling interviews. These functions have no influence on decisions in the application process. We believe in creating spaces where everyone is welcome, celebrated, and empowered to contribute authentically. Because at PUMA, whoever wants to play, can play.

PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and has around 22,000

employees worldwide.