Product Marketing Manager III–Mid-Market: 26-03190

Primary Skills: Product Marketing, Strategic Messaging, Sales Enablement, Market Research, Fintech/Lending Marketing
Contract Type: W2
Duration: 6+ Months
Location: San Francisco CA (#LI-Hybrid)
Pay Range: $75–$77 per hour on W2
#LP

Job Summary:
We are seeking an experienced Product Marketing Manager to drive mid-market growth through compelling product messaging, customer insights, and sales enablement. The ideal candidate will translate complex product capabilities and market data into clear, business-focused narratives that help Sales and Customer Success teams engage and convert high-value customers. Experience in fintech, lending, SaaS, and small business solutions is highly desirable.

Key Responsibilities:

• Develop product marketing strategies, messaging, and positioning to support mid-market growth.

• Create sales enablement materials, customer success stories, presentations, and competitive insights.

• Conduct market research and competitive analysis to identify customer needs and market opportunities.

• Collaborate cross-functionally with Product, Sales, and Customer Success teams.

• Monitor marketing performance, manage vendor relationships, and ensure alignment with business objectives.

Must-Have Skills:

• Strong experience in product marketing, preferably within fintech, lending, or SaaS.

• Excellent strategic thinking, analytical skills, and customer-focused storytelling abilities.

• Proven expertise in messaging, positioning, and sales enablement.

• Experience with CRM and marketing automation platforms such as Salesforce, HubSpot, or Marketo.

• Strong communication, stakeholder management, and cross-functional collaboration skills.

Preferred Qualifications:

• Experience supporting mid-market customers and sales teams.

• Familiarity with QuickBooks products and the small business ecosystem.

• Bachelor's degree in Marketing, Business, or a related field; an MBA is a plus.

• Experience developing executive presentations and customer-facing marketing materials.

About Akraya:
Akraya is an award-winning IT staffing firm recognized for its commitment to excellence and a thriving workplace. We partner with leading organizations to connect talented professionals with exciting career opportunities.

Join Akraya Today!