Product Marketing Manager

Product Marketing Manager – Brand, Go-To-Market & Growth

Cityscope is India’s hyperlocal discovery and city-experience platform—curating the best events, creators, workshops, stories, and services from across Indian cities. We blendlocal content, community, and commerce into one seamless platform that helps people experience their city like a local.

Our mission? To turn every Indian city into an accessible, explorable, and opportunity-rich ecosystem—powered by its own people. Whether it’s a chai-wala-turned-creator or a hidden rooftop gig,Cityscope brings cities to life.

We’re now building thenext big leap in regional discovery and need aProduct Marketing Manager to shape the voice, value, and visibility of our platform and product offerings.

Role Overview

As theProduct Marketing Manager at Cityscope, you’ll sit at the heart of product, growth, and brand. You will define how our products are positioned, launched, and loved—by users, creators, and businesses alike.

From crafting go-to-market strategies and brand messaging to designing onboarding flows and campaigns—you’ll own how Cityscope is understood and adopted across cities. You’ll also serve as thebridge between product, content, and business, helping us shape offerings that are both useful and unforgettable.

This is afoundational role for a future marketing leader who’s equal partsstrategist, storyteller, and user whisperer.

Key Responsibilities

Positioning & Messaging

• Craft clear, compelling messaging that highlightsCityscope’s unique value across segments (users, creators, businesses, city partners).

• Design differentiatedproduct narratives and storytelling flows for our website, app, onboarding, and media.

  
  

Go-to-Market Strategy

• Lead go-to-market plans for new launches, features, and city expansions.

• Collaborate across product, design, and growth teams to ensuresmooth and successful launches.

• Managepre-launch content, partner collaterals, announcement kits, and community activations.

Campaigns & Communication

• Plan and executemulti-channel campaigns (social, email, community, WhatsApp) for product updates and launches.

• Co-createproduct demo scripts, explainer videos, reels, and content with in-house creators and contributors.

• Build collateral for B2B and partner marketing—pitch decks, value propositions, one-pagers.

  
  

Research & Insights

• Conduct competitive benchmarking, market research, andvoice-of-customer research.

• Collaborate with content and design to surface insights from city-level behavior and turn them into actionable positioning.

• Createsegment-level playbooks based on geography, usage pattern, or product vertical.

  
  

User Engagement & Adoption

• Work closely with product and growth teams tooptimize activation funnels, product onboarding flows, and in-app messaging.

• Design experiments to increase feature usage, retention, or referral.

• Buildcreator and partner enablement kits to drive platform adoption.

  
  

What You’ll BringRequired:

• 3–5 years experience inproduct marketing, growth marketing, or GTM roles—preferably in content, media, consumer tech, or marketplaces.

• Strong understanding ofuser psychology, positioning frameworks, and storytelling.

• Excellent writing and communication skills—comfortable writing for decks, websites, in-app messaging, or campaigns.

• Data-literate: knows how to track performance, define KPIs, and run small experiments.

• Comfortable collaborating with product managers, engineers, content teams, and designers.

  
  

Nice to Have:

• Familiarity with tools likeGA4, Mixpanel, Notion, Figma, Postman, orAI writing tools.

• Experience launchingmobile-first products, creator tools, or city-based platforms.

• Interest incultural trends, local storytelling, or product-led growth.

• Perks & Growth

• Opportunity todefine the product marketing function from the ground up.

• Shape the voice of afast-scaling, city-first product used by thousands of locals and creators.

• Work directly with founders and lead cross-functional teams.

• Flexible work structure, quirky team, and plenty of ownership.

• Real impact: Your work will be seen, used, and felt by people across India.

  
  

How to Apply

Send us:

• Your CV or LinkedIn

• 1 example of your product storytelling (launch post, campaign, deck, video, or feature release)

• A short note on how you’d position Cityscope to a new user in one sentence

📩 Email:business@analog.ventures

Subject:Application – Product Marketing Manager @ Cityscope

Ready to shape how cities are seen, sold, and experienced?

Let’s make products people love to talk about.