Product Marketing Manager

Product Marketing Manager – Innovations

Location: Orlando, FL

Duration: Full-time

Shift Schedule: Day Shift

Summary:

The Product Marketing Manager – Innovations is responsible for analyzing the market, its ecosystem, and competitive dynamics. The role involves owning the business requirements for innovation projects, contributing to the development of future product vision, and proposing actions to develop a differentiating competitive positioning. The manager will lead actions aimed at developing the testing, promotion, and distribution strategy for new ideas and concepts that could become products and services. Additionally, the role involves creating marketing tools to aid in prospecting, testing, and sales, implementing digital marketing techniques, and supporting the innovation project team in all marketing and business development activities.

Responsibilities:

• Analyze market trends, customer needs, segmentation, and competitive positioning.
• Collaborate with the Customer Success team to map customer requirements to product strategy.
• Research industry/customer pain points to identify opportunities and appealing selling aspects.
• Investigate new trends in hardware, software, and digital content/applications for insights.
• Define a winning product action plan and manage marketing artifact delivery.
• Develop an Early Access Program (EAP) with select airlines and go to market strategies.
• Act as the primary thought leader internally and externally, supporting the sales team.
• Develop and dollarize the product’s value proposition to solve customer needs.
• Develop and refine pricing strategies based on Total Value of Operations analysis.
• Define a comprehensive go-to-market plan highlighting product competitiveness and value.

Required Skills:

• Bachelor’s degree with 8 years or Master’s with 6 years’ experience in Product Marketing.
• Solid experience in Product Marketing and/or Product Management in inflight entertainment.
• Strong analytical ability with proficiency in pricing, ROI, TCO, TVO analysis, and market analysis.
• Proven experience in developing effective marketing material.
• Excellent interpersonal and communication skills.
• Master’s degree in Marketing, General Business, Entrepreneurship STEM, or related field preferred.
• Certification in value-based pricing and offer development.
• Certification in Product Marketing.
• Experience in high-technology product development and/or engineering management.
• Experience in innovation projects and associated methods (C-K, design thinking, Blue Ocean).
• Experience in developing and communicating effective value propositions.
• High proficiency in Excel and Data Analytics applied to marketing.