Product Marketing Lead

About the Role

A fast-growing, profitable B2B SaaS company in the startup intelligence and data space is looking for a Product Marketing Lead to own the function end-to-end. This is a high-autonomy lead role sitting within the Growth and Marketing team, working closely with the Head of Growth and Marketing and with direct access to the CEO. The team is expanding into a large enterprise segment, and this hire will be central to shaping how the product is positioned and understood across investors, corporate development teams, and GTM buyers.

The ideal candidate is introspective and reflective, someone who can walk through what they built, why they made each decision, and what they learned without leaning on rehearsed jargon. They have owned product marketing end-to-end at an early-stage B2B startup, ideally Seed through Series B, and they bring genuine curiosity about markets, buyers, and messaging. Strong educational background or other clear signals of high horsepower matter here. Two or more years of relevant product marketing experience is the baseline, and the team is flexible for an exceptional profile.

Key Responsibilities

1. Own product positioning and narrative across all target segments, including investors, corporate development, and GTM buyers
2. Build and maintain go-to-market collateral such as talk tracks, battle cards, and product documentation that help the sales team win and expand
3. Lead product launches end-to-end, determining the right media mix and channel strategy so each release reaches the right audience
4. Collaborate closely with the Head of Sales, Head of Product, and CEO to ensure messaging resonates across a diverse and rapidly growing customer base
5. Shape the company narrative as the product expands into new enterprise and corporate segments, making a clear case for why innovation teams need this solution
6. Translate complex product capabilities into clear, compelling stories that work across written, verbal, and visual formats
7. Identify gaps in positioning and collateral proactively and move quickly to close them without waiting to be directed

Required Skills & Experience

• 2 or more years of product marketing experience at a high-growth B2B company or early-stage startup (Seed to Series B strongly preferred)
• Demonstrated experience owning product marketing end-to-end: positioning, narrative development, collateral creation, go-to-market strategy, and product launches
• Experience executing creative brand campaigns and storytelling that connect with real buyers
• Ability to reflect clearly and specifically on past work, explaining the why behind decisions without relying on jargon or rehearsed answers
• Must be able to work hybrid in New York City
• Must be authorized to work in the US without visa sponsorship (US citizen or green card holder)

Preferred Skills

• Experience as a founding marketer or first marketing hire at a startup
• Strong educational background as a signal of high horsepower and intellectual range
• Demonstrated ability to operate with high agency in an environment where direction is minimal and ownership is expected
• Familiarity with investor, corporate development, or enterprise GTM buyer segments
• Portfolio or work samples that demonstrate quality of output, especially from early-stage contexts