Product Marketing I4

Job Title: Product Marketing I4
Job Location - Remote
Duration - 05 months

About the Team

Our Advertising & Promotions Marketing team operates at the intersection of e-commerce and advertising, surfacing and monetizing relevant content that benefits our core audiences. We provide digital solutions to help advertisers reach Client audiences. The growing Client ads business will quickly become the single best place for merchants and brands to market to local customers, in an ecosystem that benefits all parties.

About the Role

We’re looking for an Associate Manager for Product Marketing to join our Ads & Promotions Marketing team to help build products and tools to support advertisers using Client’s ads platform. Our Ads Marketing team is growing rapidly and this person will be a leader on the team, help scale the PMM function, and grow one of Client’s key businesses.

They will lead the charge on defining the positioning for the advertising and promotions platform and the marketing strategy to launch new features and grow existing products for our Enterprise Advertisers and Partners. They will partner with their cross-functional team to run research to unearth insights that will inform product & marketing decisions, support experimentation to reach product-market fit, and run marketing tactics to drive scalable growth. The role will focus on Franchise advertising solutions.

The ideal candidate will be comfortable operating at highly strategic and tactical levels, switching between them effortlessly. You will be deeply grounded in audience insights through partnership with research, analytics, and by driving original research to define the needs of advertisers. You will have a track record of leveraging insights to build consensus with large cross-functional teams and of building trusted relationships with senior product leaders. You should be comfortable working closely with customer-facing teams (sales, account management) in addition to leading scaled marketing efforts.

You’re excited about this opportunity because you will…

• Support B2B marketing strategies to drive adoption and engagement to grow users of new and existing advertising and promotions products, in partnership with Product, Sales, and Business strategy.
• Support building the ads & promotion products positioning, messaging, naming, and value propositions.
• Develop audience insights with research and analytics to surface opportunities to business and product leadership to influence the product roadmap.
• Lead cross-functional teams to execute marketing programs at scale, including partnering with Product Management, Engineering, Comms, Events, Business Strategy, Finance, and Analytics.

We’re excited about you because…

• You have 2 years of professional experience in adtech Product Marketing or Product at a corporate or startup environment.
• You have experience working in the CPG or restaurant industry, in house, or at an agency, or as a consultant.
• You have a proven track record of driving successful go-to-market launches that drive adoption and bottom line impact.
• You are fluent with data - including market/segment sizing, forecasting, and working with analytics to understand the efficacy of campaigns; SQL experience preferred.
• You have experience collaborating with various cross-functional stakeholders (Marketing, Product, Sales, Strategy/Ops) to build products or services for business customers.