Product Manager, E-Commerce Recommendations

About the Team

TikTok Shop is an innovative, global marketplace that brings together online sellers, buyers, and creators to build a seamless, one-stop shopping experience. The E-commerce Recommendation team lies at the heart of this ecosystem. We leverage cutting-edge AI and machine learning to build personalized, context-aware discovery engines across short videos and livestreams. Our mission is to connect users with products they love, empower creators to maximize their reach, and help merchants scale their business globally.

Responsibilities

• Lead the product roadmap for e-commerce recommendation strategies across short-video and livestream feeds, maximizing discovery efficiency, user engagement, and conversion.
• Deeply understand buyer journeys, creator dynamics, and merchant pain points to design multi-objective recommendation logic that delivers sustainable, long-term value to the ecosystem.
• Collaborate closely with R&D, Machine Learning Engineers, Data Scientists, and Business Operations to translate complex business needs into scalable algorithmic solutions from ideation to launch.
• Iterate and tailor recommendation strategies to local market nuances, accounting for regional consumer behaviors, inventory differences, and cultural preferences across overseas markets.

Minimum Qualifications

• Bachelor degree or above with 1+ years of product management experience.
• Strong quantitative capabilities to define metrics, analyze algorithm performance, run A/B experiments, and derive actionable strategic insights.
• Ability to independently manage end-to-end project lifecycles, drive cross-functional alignment, handle complex matrixed environments, and solve unstructured problems.
• Details oriented, self-driven and curious to learn and work independently in a fast-paced environment.

Preferred Qualifications

• 3+ years of product management experience, ideally in recommendation, search, or advertising strategies.
• Experience in e-commerce, livestreaming, or machine learning applications.