Product Manager

Product Manager

Location: Boulder, Colorado

Department: Product

Reports to: VP of Product

Employment Type: Full-Time

Position Summary

The Product Manager will have end-to-end product responsibility for Stages' bike portfolio, including consumer and commercial bikes. This role will define product strategy, develop the product roadmap, identify market opportunities, and lead cross-functional teams from concept through launch and ongoing lifecycle management.

The ideal candidate combines strong product management skills with a passion for cycling and fitness and understands how to translate customer needs, market trends, competitive intelligence, technology, and business objectives into compelling products.

This is a highly collaborative role working closely with Engineering, Design, Sales, Marketing, Operations, Customer Service, and our global Giant Group partners.

Key Responsibilities

Product Strategy & Roadmap

• Own the product strategy and multi-year roadmap for the Stages bike portfolio across consumer and commercial segments.
• Define product vision, positioning, target customers, key features, and value propositions.
• Identify and prioritize new product opportunities based on market trends, customer needs, competitive analysis, technology, and business strategy.
• Develop product plans that balance customer value, innovation, quality, cost, timing, and business objectives.
• Establish clear product priorities and communicate roadmap decisions across the organization.
• Partner with leadership to align the bike portfolio with Stages' overall business and growth strategy.

Product Development & Launch

• Lead cross-functional product development initiatives from concept through commercialization.
• Develop product requirements, specifications, business cases, and product briefs.
• Partner with Engineering and Design to translate product requirements into effective product solutions.
• Work closely with global development and manufacturing teams to ensure products meet customer, quality, cost, and timing expectations.
• Coordinate product launch readiness across Engineering, Marketing, Sales, Operations, Supply Chain, and Customer Service.
• Develop launch plans, product positioning, pricing recommendations, and key product messaging in partnership with Marketing and Sales.
• Monitor product performance following launch and identify opportunities for improvement.

Portfolio & Lifecycle Management

• Manage the full product lifecycle, including new product introduction, portfolio optimization, product enhancements, and end-of-life decisions.
• Analyze product performance and make recommendations regarding pricing, features, positioning, inventory, and portfolio rationalization.
• Identify opportunities to improve product profitability and gross margin.
• Maintain a clear understanding of product costs, pricing, margins, volumes, and financial performance.
• Develop recommendations for product refreshes, upgrades, and next-generation products.

Market & Customer Insights

• Develop a deep understanding of consumer cyclists, fitness enthusiasts, commercial fitness operators, dealers, distributors, and other key customers.
• Conduct market and competitive research to identify emerging trends, customer needs, and opportunities.
• Gather and synthesize customer feedback from Sales, Customer Service, dealers, distributors, commercial customers, and direct consumer channels.
• Monitor competitive products, pricing, technology, features, and positioning.
• Translate market insights into actionable product strategies and development priorities.

Commercial & Business Management

• Partner with Sales and Marketing to develop go-to-market strategies for consumer and commercial products.
• Support pricing strategy and product-level financial analysis.
• Evaluate product business cases, including revenue opportunity, development investment, cost, margin, and expected return.
• Track product and portfolio performance against revenue, volume, margin, and other key business objectives.
• Support sales teams with product knowledge, competitive positioning, product training, and customer presentations.
• Partner with commercial teams to identify opportunities for product customization or solutions for key accounts.

Cross-Functional Leadership

• Serve as the primary product owner and internal subject-matter expert for the Stages bike portfolio.
• Lead cross-functional meetings and maintain alignment on product priorities, decisions, timelines, and risks.
• Influence teams and stakeholders across the organization without direct authority.
• Communicate product strategy and priorities effectively to executive leadership and global partners.
• Build strong working relationships with Giant Group teams and international stakeholders.

Qualifications

• Bachelor's degree in Business, Marketing, Engineering, Product Management, or a related field; equivalent experience considered.
• Passion for cycling, fitness, and/or sports technology
• Demonstrated experience taking products from concept through launch and managing products throughout their lifecycle.
• Strong understanding of product strategy, market research, competitive analysis, pricing, and financial modeling.
• Experience working cross-functionally with Engineering, Design, Manufacturing, Sales, Marketing, and Operations.
• Strong analytical and problem-solving skills with the ability to make data-informed decisions.
• Excellent project leadership and communication skills.
• Ability to influence and lead cross-functional teams without direct authority.
• Strong business acumen and understanding of product profitability and P&L drivers.

Preferred Qualifications

• 5+ years of product management, product development, category management, or related experience, preferably within cycling, fitness, sporting goods, consumer products, or another technology-driven industry.
• Experience with bicycles, indoor cycling, fitness equipment, connected fitness, or sporting goods.
• Experience managing both B2C and B2B/commercial products.
• Experience working with international teams, suppliers, manufacturers, or distribution partners.
• Familiarity with product development processes, including hardware development and manufacturing.
• Experience with product lifecycle management and portfolio strategy.
• Experience using customer research, sales data, market data, and financial analysis to inform product decisions.
• Active cyclist or strong knowledge of the cycling industry and consumer cycling market.

Key Success Measures

Success in this role will be measured by the ability to:

• Develop and execute a clear, compelling bike product roadmap.
• Deliver new products and product improvements on time and within agreed business objectives.
• Grow bike revenue and improve product portfolio profitability.
• Increase customer and market relevance of the Stages bike portfolio.
• Improve cross-functional alignment and product development effectiveness.
• Make disciplined portfolio and product investment decisions.
• Build strong relationships with customers, commercial partners, dealers, and internal stakeholders.

This role will require up to 25% of travelling domestically and internationally.