Product Manager, Ads Agent

Team Overview

The team builds the TikTok AI Ad Agent by leveraging AI capabilities to help advertisers run ads with greater ease, confidence, and effectiveness — reducing cognitive, decision, and execution costs across the advertising journey, and eventually driving better platform outcomes

Responsibilities

• Lead product strategy and development for TikTok AI Ad Agent, building capabilities across ad creation & optimization, issue diagnosis, and marketing decision guidance
• Design AI-powered product experiences that integrate data, models, and advertising workflows
• Deeply understand advertiser pain points across the advertising journey and translate them into AI-driven solutions
• Collaborate closely with engineering, ML, data science, and operations teams to launch and iterate AI Agent capabilities
• Define evaluation frameworks and success metrics to continuously improve advertiser value and business impact

Minimum Qualifications

• 3+ years of product or related experience; experience in advertising products, search/recommendation systems, AI products, or AI evaluation is a plus. We are not limited to traditional product backgrounds and welcome candidates with hands-on experience in building AI products or conducting AI experiments.
• Strong interest in AI product paradigms and agent-based systems, with an AI-native mindset and the ability to leverage AI technologies to rapidly prototype, build, and iterate product solutions.
• Good understanding of advertising workflows, advertiser needs, or marketing decision-making

Preferred Qualifications

• Strong analytical and problem-structuring skills with the ability to drive complex cross-functional projects
• Excellent communication and collaboration skills across engineering, ML, and business teams