Product Manager

Job Description:

Job Requirements:

Responsibilities:

• Own and manage the product strategy, positioning and lifecycle for the portfolios in India.
• Drive Market Development – segmentation, targeting, product positioning, new product launches and pricing.
• Lead Product Promotions – communication, discounting, schemes, offers and deals – to build brand equity and drive sales.
• Conduct ongoing market research, competitive analysis and voice-of-customer/voice-of-sales inputs to identify trends, growth opportunities and customer needs.
• Develop market segmentation and target customer profiles to guide positioning and messaging.
• Design and own the annual marketing and product plan, aligning brand priorities with business and sales objectives.
• Work closely with the Training & Education (T&E) and Sales teams to drive market share gain using the T&E platforms.
• Coordinate with the regulatory team on new product launches and registrations for products.
• Build and manage excellent stakeholder relationships, including handling of key accounts (KOLs, clinicians and channel partners).
• Track, measure and evaluate campaign and product performance (ROI, market share, reach, engagement) using data-driven insights, and optimize plans accordingly.
• Maintain, track and create marketing and product collaterals, and manage related inventory.
• Ensure timely and accurate reporting.
• Actively participate in T&E events and conferences, promoting products and engaging with customers to deepen market understanding.

Skills

• Minimum 7 years’ work experience in the MNC Medical Devices or specialty Pharma industry, with experience in training and/or selling.
• Excellent stakeholder management and ability to handle key accounts.
• Strong value orientation and performance track record.
• Management degree required; BDS preferred.
• Other desired skills:
• Sound clinical/product knowledge of dental implants and related surgical & prosthetic workflows
• Ability to identify, build and communicate product value propositions relatable by clinicians
• Strong customer service mindset
• Able to work in a cross functional, matrixed environment
• Ability to influence cross-functional teams without formal authority
• Tech-savvy, fully competent in IT (Word, Excel, PowerPoint, Windows OS)
• Highly developed communication, presentation and interpersonal skills
• Strong ability to understand and deliver on technical/clinical user requirements
• Hands-on, detail-oriented, and meticulous nature
• Proactive, self-driven, good analytical and outstanding problem-solving skills
• Strong analytical and market research skills, with the ability to translate data into strategic recommendations
• Proven ability to develop segmentation frameworks and conduct competitive analysis
• Strategic planning and business acumen, with the ability to align product plans with sales and business objectives
• Willingness to travel extensively across the assigned territory

Operating Company:

Envista and its family of companies (Envista) will not accept unsolicited resumes from any source other than directly from a candidate.  Envista will consider unsolicited referrals and/or resumes submitted by vendors such as search firms, staffing agencies, professional recruiters, fee-based referral services and recruiting agencies (Agency) to have been referred by the Agency free of charge and Envista will not pay a fee for any placement resulting from the receipt such unsolicited resumes.  An Agency must obtain advance written approval from Envista's internal Talent Acquisition or Human Resources team to submit resumes, and then only in conjunction with a valid fully-executed contract approved by the Global Talent Acquisition leader and in response to a specific job opening.  Envista will not pay a fee to any Agency that does not have such agreement and written approval in place.