POwerBi GCP

Diverse Lynx India

Location not stated
17 hours ago

GCP
SQL
BigQuery
Google Analytics
GA4
Google Tag Manager
Data Visualization
Power BI
Looker Studio
MySQL

17 hours ago

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Job Description:	Key Responsibilities Web Analytics & Digital Insights • Analyse website and app performance, customer journeys, and conversion funnels. • Monitor and report on key digital KPIs including traffic, engagement, conversion, retention, and revenue. • Identify trends, opportunities, and issues impacting customer acquisition and online sales. • Conduct deep-dive analyses on customer behavior, landing pages, marketing channels, and content performance. • Provide actionable recommendations to optimize customer experience and business outcomes. Data Analysis & Reporting • Develop automated reporting solutions and dashboards for business stakeholders. • Extract, transform, and analyze data from multiple sources to generate meaningful insights. • Design and maintain KPI frameworks that support business objectives. • Perform ad-hoc analyses to answer strategic and operational business questions. • Present findings and recommendations to technical and non-technical audiences. Google Cloud Platform (GCP) • Work with datasets stored in Google BigQuery to support analytics and reporting needs. • Develop and optimize SQL queries for large-scale data processing and analysis. • Collaborate with data engineers to improve data models, pipelines, and data quality. • Support the implementation and governance of analytics data within the GCP ecosystem. • Contribute to scalable analytics solutions leveraging the Google Cloud data stack. Marketing & Customer Analytics • Analyze digital marketing performance across paid, organic, email, social, and direct traffic channels. • Evaluate attribution models and customer acquisition effectiveness. • Measure the impact of campaigns, promotions, and website changes through testing and analysis. • Support experimentation initiatives including A/B testing and conversion rate optimization. Stakeholder Collaboration • Partner with Digital, E-commerce, Marketing, Product, and Data teams to identify opportunities and translate business requirements into analytical solutions. • Act as a trusted advisor by providing data-driven recommendations and strategic insights. • Promote data literacy and best practices across the organization. Required Qualifications Technical Skills • Strong proficiency in SQL, including complex joins, window functions, aggregations, and query optimization. • Hands-on experience with Google Cloud Platform (GCP), particularly BigQuery. • Experience working with web analytics platforms such as: o Google Analytics 4 (GA4) o Google Tag Manager (desirable) • Experience with data visualization tools such as: o Power BI o Looker Studio • Understanding of web tracking, tagging, attribution, and digital measurement frameworks. Analytical Skills • Strong problem-solving and critical thinking capabilities. • Ability to turn large and complex datasets into clear business insights. • Experience defining and measuring KPIs and business performance metrics. • Knowledge of statistical analysis and testing methodologies is an advantage. Essential Skills: SQL Google Cloud Platform (GCP) Power BI Desirable Skills: Keyword: Skills: Digital : Google Cloud~MySQL Experience Required: 6-8

Job Description:

Key Responsibilities
Web Analytics & Digital Insights
• Analyse website and app performance, customer journeys, and conversion funnels.
• Monitor and report on key digital KPIs including traffic, engagement, conversion, retention, and revenue.
• Identify trends, opportunities, and issues impacting customer acquisition and online sales.
• Conduct deep-dive analyses on customer behavior, landing pages, marketing channels, and content performance.
• Provide actionable recommendations to optimize customer experience and business outcomes.
Data Analysis & Reporting
• Develop automated reporting solutions and dashboards for business stakeholders.
• Extract, transform, and analyze data from multiple sources to generate meaningful insights.
• Design and maintain KPI frameworks that support business objectives.
• Perform ad-hoc analyses to answer strategic and operational business questions.
• Present findings and recommendations to technical and non-technical audiences.
Google Cloud Platform (GCP)
• Work with datasets stored in Google BigQuery to support analytics and reporting needs.
• Develop and optimize SQL queries for large-scale data processing and analysis.
• Collaborate with data engineers to improve data models, pipelines, and data quality.
• Support the implementation and governance of analytics data within the GCP ecosystem.
• Contribute to scalable analytics solutions leveraging the Google Cloud data stack.
Marketing & Customer Analytics
• Analyze digital marketing performance across paid, organic, email, social, and direct traffic channels.
• Evaluate attribution models and customer acquisition effectiveness.
• Measure the impact of campaigns, promotions, and website changes through testing and analysis.
• Support experimentation initiatives including A/B testing and conversion rate optimization.
Stakeholder Collaboration
• Partner with Digital, E-commerce, Marketing, Product, and Data teams to identify opportunities and translate business requirements into analytical solutions.
• Act as a trusted advisor by providing data-driven recommendations and strategic insights.
• Promote data literacy and best practices across the organization.
Required Qualifications
Technical Skills
• Strong proficiency in SQL, including complex joins, window functions, aggregations, and query optimization.
• Hands-on experience with Google Cloud Platform (GCP), particularly BigQuery.
• Experience working with web analytics platforms such as:
o Google Analytics 4 (GA4)
o Google Tag Manager (desirable)
• Experience with data visualization tools such as:
o Power BI
o Looker Studio
• Understanding of web tracking, tagging, attribution, and digital measurement frameworks.
Analytical Skills
• Strong problem-solving and critical thinking capabilities.
• Ability to turn large and complex datasets into clear business insights.
• Experience defining and measuring KPIs and business performance metrics.
• Knowledge of statistical analysis and testing methodologies is an advantage.

Essential Skills: SQL Google Cloud Platform (GCP) Power BI
Desirable Skills:
Keyword:
Skills: Digital : Google Cloud~MySQL
Experience Required: 6-8

POwerBi GCP · Diverse Lynx India

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