RB
Portfolio Marketing Lead
Revive Business Solutions
🇺🇸 United States
Hybrid
Staff / Principal
4 weeks ago
4 weeks ago
The contingent worker will work closely with the Services business unit as a member of the global portfolio marketing team to deliver go-to-market plans while leading strategy, messaging, creation, and management of all content. This role supports bringing new offers to market across the Zebra Services portfolio and serves as the marketing subject matter expert for new products and enhancements to existing offerings.
Key Responsibilities
- Deliver go-to-market plans for Zebra Services portfolio offerings
- Lead strategy, messaging, content creation, and content management
- Partner with business units to support new products and enhancements
- Develop key messaging and value propositions to support creative content
- Collaborate with internal and external agencies to guide content development, ensuring timelines and budgets are maintained
- Oversee product launch definition and activation planning, aligning with:
- Global product marketing
- Regional marketing
- Digital teams
- Vertical marketing
- PR teams
- Supervise the creation and maintenance of product pages on Zebra.com in partnership with the digital marketing team
- Create and maintain product pages on internal sales enablement and channel partner portals
- Manage assets within a digital asset management system
- BA/BS degree in a related field
- 2–5 years of experience working in various settings, including within a corporation or for corporate clients
- B2B experience strongly preferred
- Proven track record of successfully taking products to market for a large B2B company or agency
- Experience in customer services marketing
- Expertise in developing differentiated go-to-market strategies and messaging
- Ability to create content plans aligned to the buyer's journey
- Demonstrated collaborative, cross-functional approach to planning and problem solving
- Proven ability to manage multiple projects simultaneously
- Exceptional communication skills
Portfolio Marketing Lead · Revive Business Solutions