Product and Application Specialist

OBJECTIVE AND MAIN TASK OF THE FUNCTION

This position provides on-site clinical and application support to distributors, agents and surgeons within the assigned Region, while also playing an active role in driving sales and business development. The position works closely with the Line Manager to identify and develop business opportunities, strengthen customer relationships, support product adoption and generate incremental sales, contributing to the achievement and overachievement of regional sales targets and budget.

Job Description

TASKS

1) Conducts on-site training and product presentation for optoms/opticians/MD’s and local application specialists.

2) Conduct and organize Surgeons’ proctoring activities for Surgeons’ certification

3) Support surgeons, distributors/agents, for lens calculation and verification activities

4) Train and/or re-train distributors, agents or sales force in general on approved products/accessories

5) Train / speak at educational days at defined clinics

6) Disseminates key marketing and clinical messages (news, Highlights from congresses, latest articles, new products, and developments) and educates on the usage of this material to improve adoption of ICL and drive volume

7) Participates in the identification of potential sites and customers

8) Conducts & performs site visits as required - site certification, initiation, push & pull, including the writing of site visit reports to Area Manager

9) Accompany the introduction of new products and innovations

10) Independently monitors the progress of assigned sites by maintaining close contact with KOL, optometrists and site personnel

11) Works closely with the Area Manager Italy in the coordination of business activities to meet the yearly objectives within the territory

12) Support or conduct field marketing and promotional actions.

13) Support and follow up to Practice Management programs at clients in coordination with our distributor

 14) Manage sales/accounts group in a specific Area, developing existing business, identifying new opportunities, driving sales growth and ensuring achievement of agreed sales targets.

 REQUIREMENTS AND SKILLS