Performance Marketing & Analytics Manager

Role description:

Oversee the coordination and alignment of digital marketing tools and platforms, including:

•Website and digital properties

• CRM and customer data environments

•SEO performance tracking

•Paid media and continuous performance optimization

Performance Measurement & Analytics

•Define, monitor and interpret key performance indicators (KPIs)

•Monitor campaign performance and continuously improve efficiency and results

•Develop structured, decision-ready performance reports

•Analyze user behavior and funnel performance

•Test, analyze and scale initiatives based on data insights

•Translate data into actionable insights and optimization recommendations

Stakeholder & Partner Collaboration

•Act as the primary analytics and performance interface with internal teams

•Coordinate with external agencies and technology partners

•Provide data-driven recommendations to support marketing strategy and planning

Required Qualifications & Skills

•Experience in digital marketing, performance, analytics or related roles

•Strong analytical and data interpretation skills

•Ability to work across multiple digital systems and data sources

•Understanding of digital marketing fundamentals and performance logic

•Ability to turn numbers into clear actions

•Structured, detail-oriented and solution-focused approach

Preferred Qualifications

•Experience working with analytics, reporting or marketing technology platforms

•Exposure to multi-channel digital environment

•Experience in e-commerce, services or complex business models