Performance Marketing
Paytm
- 🇮🇳 India
- On-site
- 4 months ago
- CPT
- Firebase
- GA4
- BigQuery
- Google Ads
4 months ago
Role Objective:Own performance marketing initiatives for Paytm's consumer businesses with a focus on incremental user growth, transaction growth and efficient CAC/CPT across acquisition and reactivation.
Key Responsibilities:- Own performance marketing strategy and execution across Google, Meta, OEM/DSP and emerging digital channels.- Manage the consumer funnel across App Install → Signup/Login → First Transaction → Repeat/Reactivate.- Translate business objectives into channel strategy, budgets, audience architecture, bidding and optimization frameworks.- Drive improvement in CAC/CPI/CPT, conversion rates, scale and incremental contribution.- Identify growth opportunities across UPI, Recharge & Utilities, Travel and other Paytm consumer businesses through user, geography, cohort and funnel-level analysis.- Lead experimentation across audiences, creatives, campaign structures, bidding/optimization events, geographies and new platforms.- Work closely with Analytics, Product, Business, Creative and Martech teams to improve measurement, attribution and campaign effectiveness.- Develop strong understanding of incrementality, attribution and user quality, rather than optimizing purely towards platform-reported conversions.- Leverage platforms such as AppsFlyer, Firebase, GA4, BigQuery and internal analytics tools to identify opportunities and drive decisions.- Evaluate new performance channels, OEM partnerships and emerging ad products.- Own performance reporting and communicate key insights, opportunities and risks to senior stakeholders.- Ensure strong governance on budgets, pacing, measurement and marketing efficiency.
Requirement:- 3–5 years of experience in performance marketing, preferably in fintech, consumer internet, e-commerce or high-scale app businesses.- Strong hands-on experience across Google Ads and Meta; exposure to DSP/OEM/app-growth ecosystems is preferred.- Strong understanding of app acquisition, re-engagement, attribution and full-funnel optimization.- Strong analytical and problem-solving skills with the ability to translate data into business decisions.- Experience independently managing budgets and delivering measurable growth.- Strong commercial mindset with an understanding of the trade-off between scale, efficiency and user quality.- High ownership and ability to work independently in a fast-paced, cross-functional environment.
Why join us?A collaborative output driven program that brings cohesiveness across businesses through technology Improve the average revenue per use by increasing the cross-sell opportunities A solid 360 feedback from your peer teams on your support of their goals Respect, that is earned, not demanded from your peers and manager
Compensation:If you are the right fit, we believe in creating wealth for you with enviable 500 mn+ registered users, 25 mn+ merchants and depth of data in our ecosystem, we are in a unique position to democratize credit for deserving consumers & merchants – and we are committed to it. India’s largest digital lending story is brewing here. It’s your opportunity to be a part of the story.
Performance Marketing · Paytm