Social Community Specialist – 4 month contract

Come make your difference in communities across Canada, where authenticity, trust and making connections is valued – as we shape the future of Canadian retail, together. Our unique position as one of the country's largest employers, coupled with our commitment to positively impact the lives of all Canadians, provides our colleagues a range of opportunities and experiences to help Canadians Live Life Well®.

At Loblaw Companies Limited, we succeed through collaboration and commitment and set a high bar for ourselves and those around us. Whether you are just starting your career, re-entering the workforce, or looking for a new job, this is where you belong. 

Why is this role important?

We are looking for a highly motivated, social-firstSocial Community Specialist – contact role to join our team.

Community Management is where our brands come to life every day. In this role, you’ll help shape how Loblaw’s portfolio of brands shows up in social conversations, engaging with our communities, joining relevant cultural moments, celebrating our biggest fans and identifying opportunities for our brands to participate in culture.

You’ll combine strong writing and creative instincts with sound judgment and a deep understanding of internet culture to help our brands show up in ways that feel timely, human and relevant. Your work will help strengthen engagement, positive sentiment and brand affinity across our communities.

What you’ll do

• Support day-to-day Community Management across Loblaw’s portfolio of brands and social channels, delivering thoughtful, timely and brand-right engagement.

• Proactively engage with consumers, creators, brands and cultural conversations, writing platform-native responses that reflect each brand’s distinct voice and personality.

• Identify relevant trends, memes and cultural moments where our brands can meaningfully participate and recognize when they shouldn’t.

• Find and surface high-quality user-generated content (UGC), brand advocates and creators that our brands can celebrate, amplify or build relationships with.

• Monitor social conversations and audience reactions to identify emerging themes, opportunities, frequently asked questions and potential reputational risks.

• Exercise sound judgment when responding to sensitive or complex conversations, escalating to internal partners when appropriate.

• Support social listening and translate community conversations into actionable insights and opportunities for the broader Social team.

• Track Community Management performance, including engagement, sentiment, UGC and proactive/outbound activity, identifying what’s resonating and why.

• Contribute to team reporting and Learning Loops, sharing what we’re learning from our communities and where we should experiment next.

• Partner with Social Strategy, Content, Creative and Analytics teams to bring community insights into broader social strategy and content development.

• Stay deeply connected to platform trends, creator culture and evolving social behaviours across TikTok, Instagram and other relevant platforms.

What we’re looking for

• 2+ years of experience in social media, Community Management, content, or digital marketing roles.

• Strong understanding of TikTok, Instagram and emerging social platforms, with a deep familiarity with internet and creator culture.

• Exceptional writing and creative instincts, with the ability to quickly adapt voice and tone across multiple brands and audiences.

• Strong judgment and an understanding of the nuance required when brands participate in public social conversations, including when to engage, escalate or step back.

• Comfortable making decisions in real time and working in a fast-paced, test-and-learn environment.

• Strong attention to detail, organization and the ability to manage activity across multiple brands, platforms and conversations.

• Ability to work autonomously while collaborating effectively within an integrated, cross-functional team.

• Post-secondary education in social media, digital marketing, communications, public relations or a related discipline is an asset.

• A genuine interest in food, home and/or beauty and the communities and culture surrounding these categories.

• Flexibility in availability, including evenings and weekends.Regular weekend coverage is required for this role.

Nice to have

• Experience working within an in-house agency or similarly fast-paced, multi-brand environment.

• Hands-on experience with Sprout Social or another social publishing, Community Management and listening platform.

• Experience with social listening and translating community conversations into actionable insights.

• Experience managing social communities for consumer-facing brands, particularly in retail, food, beauty or lifestyle.

• Familiarity with UGC permissions, content rights and amplification processes.

Please note that contractors engaged through the Loblaw Agency work varying hours each week and are compensated on an hourly basis. The pay rate for this position is$30 per hour.

Please disregard the salary range displayed below, as it does not apply to this contract opportunity. The hourly rate of$30 per hour will remain in effect for the duration of the contract.

Candidates are welcome to discuss any compensation-related questions during their screening interview.

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Our commitment to Sustainability and Social Impact is an essential part of the way we do business, and we focus our attention on areas where we can have the greatest impact. Our approach to sustainability and social impact is based on three pillars – Environment, Sourcing and Community – and we are constantly looking for ways to demonstrate leadership in these important areas. Our CORE Values – Care, Ownership, Respect and Excellence – guide all our decision-making and come to life through our Blue Culture. We offer our colleagues progressive careers, comprehensive training, flexibility, and other competitive benefits – these are some of the many reasons why we are one of Canada’s Top Employers, Canada’s Best Diversity Employers, Canada’s Greenest Employers & Canada’s Top Employers for Young People.

If you are unsure whether your experience matches every requirement above, we encourage you to apply anyway. We are looking for varied perspectives which include diverse experiences that we can add to our team.

We have a long-standing focus on diversity, equity and inclusion because we know it will make our company a better place to work and shop. We are committed to creating accessible environments for our colleagues, candidates and customers. Requests for accommodation due to a disability (which may be visible or invisible, temporary or permanent) can be made at any stage of application and employment. We encourage candidates to make their accommodation needs known so that we can provide equitable opportunities.  
 
Please Note:
Candidates who are 18 years or older are required to complete a criminal background check. Details will be provided through the application process.

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