Digital Commerce Optimization Analyst (Hybrid)

Key Responsibilities 

Onsite Search Optimization 

• Own day-to-day management and optimization of onsite search, including search rules, boosting, slotting, relevancy, and merchandising strategies. 

• Monitor search performance and identify opportunities to improve search results, product discovery, conversion, and revenue. 

• Analyze search reporting to identify trends, anomalies, opportunities, and areas requiring optimization. 

• Partner with merchandising, digital, technology, and analytics teams to ensure search results align with customer intent and business priorities. 

• Develop and execute search optimization strategies based on customer behavior, product performance, seasonal trends, and business objectives. 

• Continuously identify opportunities to test and improve search performance. 

AI Shopping Assistant & Digital Optimization Tools 

• Manage and optimize AI-powered shopping experiences, including the AI Shopping Assistant. 

• Own inputs, content, configuration, and ongoing optimization of the experience. 

• Analyze performance to understand customer engagement, conversion, revenue contribution, and overall site impact. 

• Identify opportunities to improve the customer experience, expand use cases, and increase adoption and effectiveness. 

• Monitor performance and proactively recommend enhancements, tests, and new opportunities. 

• Stay current on emerging AI and ecommerce optimization capabilities and identify ways to improve the customer journey. 

Product Recommendations & Personalization 

• Support the ongoing optimization and performance management of product recommendation experiences across the site. 

• Monitor product recommendation performance and identify opportunities to improve engagement, conversion, revenue, and product discovery. 

• Analyze placement and product performance to identify opportunities for optimization and testing. 

• Partner with cross-functional teams to develop and implement strategies that improve the effectiveness of recommendation experiences. 

• Continuously evaluate opportunities to expand and improve recommendation capabilities across the customer journey. 

Analytics & Reporting 

• Develop and maintain recurring reporting and performance insights for search, recommendations, and AI shopping experiences. 

• Analyze data to identify trends, performance opportunities, and potential issues. 

• Translate data into actionable insights and recommendations for business partners and leadership. 

• Use Excel and other analytical tools to manipulate, analyze, and interpret data. 

• Learn and apply ecommerce KPIs such as conversion rate, revenue per visitor/session, average order value, engagement, revenue contribution, and other site performance metrics. 

• Develop a strong understanding of how onsite discovery and optimization tools contribute to overall ecommerce performance. 

What We're Looking For 

• 1–3 years of experience in ecommerce, digital merchandising, digital analytics, site optimization, search, marketing, or a related field; equivalent analytical or relevant experience will also be considered. 

• Strong analytical and problem-solving skills with the ability to identify patterns and turn data into actionable recommendations. 

• Proficiency with Microsoft Excel, including the ability to work with large datasets, manipulate data, identify trends, and create meaningful analysis. 

• Exceptional attention to detail and a strong sense of ownership. 

• Curious mindset with a natural desire to understand why something is happening and what can be done to improve it. 

• Comfortable learning new technology, platforms, and tools. 

• Strong organizational skills and the ability to manage 

• multiple priorities and detailed workstreams. 

• Ability to think creatively and "outside the box" when identifying optimization opportunities. 

• Strong written and verbal communication skills. 

• Ability to work effectively with cross-functional partners across ecommerce, merchandising, technology, analytics, and marketing. 

• Demonstrated initiative, resourcefulness, and a willingness to take ownership rather than waiting to be told what to do. 

• Comfortable working in a fast-paced environment where priorities and technology continue to evolve. 

What Will Make You Successful 

The successful candidate will be someone who: 

• Takes ownership 

• Is naturally curious 

• Is highly detail-oriented 

• Thinks beyond the task 

• Learns quickly 

• Is a go-getter 

• Thinks like a customer 

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